WEBVTT

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Hi, my name is Mohsen.

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I'm a storyteller, a writer, producer, but

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I don't have a background in this.

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I spent a lifetime in corporate.

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I left two years ago to do

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this on my own.

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And while it was really exciting, it's

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also very daunting.

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I feel like I know how to

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write a book, write a story, but

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when it comes to marketing, I was

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lost.

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I tried doing it myself, making stories,

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finding engagement.

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I looked online to find social media

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marketing analysts or specialists to work with.

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I found someone, I tried some, but

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nothing really clicked.

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Sales were low.

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Engagement was low.

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And I was feeling kind of burnt

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out and stressed about, hey, am I

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actually going to make it in the

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space?

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Then I met Ben and the True

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Frame team and everything changed.

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And it was just a simple meeting

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with Ben online first.

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I just got a good vibe from

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him.

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He had good energy.

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He had good ideas.

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He felt like he understood marketing really

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well, and he was really keen on

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using new tools to elevate the entire

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experience.

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So I thought, why not?

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I'll give these guys a shot.

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What do I have to lose?

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So first off, they helped me script

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a bunch of social media scripts.

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And once I shot them, they elevated

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the entire post-production with audio

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backgrounds, captions.

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But then once we started running ads

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that was literally game-changing.

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I went from virtually no sales to

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predictable sales every week.

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Within 10 days, I had 60 sales

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of my book.

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And that's just a start.

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Then they designed really nifty gift packages

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for me That's not all.

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They kept innovating, not just on

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social, but also Reddit, on creative,

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on the website, how to get more

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engagement with people.

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For somebody like me who didn't know

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marketing, this was a godsend.

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And I feel like these guys are

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very well positioned to help me succeed

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in my future endeavors.

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True Frame and teams are the ones

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to hire.

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These guys are brilliant.

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I highly recommend them.

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You will not be disappointed.
