Thumbnail design so your next upload doesn't die before anyone clicks play
You're already making good videos every week. If the thumbnail and title don't earn the click, the algorithm never gets the chance to test the video on anyone new. We build a thumbnail and packaging system for your channel, long-form and Shorts both, so every upload gets the shot it deserves.
15 minutes. No pitch. We'll tell you straight if we can help.
Your channel is only as good as your worst thumbnail
YouTube only shows a video to more people once someone clicks. Right now, weak packaging is capping every upload before the algorithm gets a real look at it.
A video you're proud of, dying at zero clicks
YouTube tests a new video on a small slice of your audience first, then decides whether to push it further based on click-through. A dull thumbnail kills that test before anyone finds out the video itself was good.
Thumbnail design is the thing that eats your Sunday night
Cropping a frame, testing text sizes, second-guessing a color against three other tabs open, that's real hours. On a weekly upload schedule it's the task that gets rushed last, right before you hit publish.
You're guessing at your own formula, upload after upload
Direct gaze, high contrast, one clear idea in three words or fewer. That's a specific, testable formula. Most channels never lock it down, so every thumbnail is its own experiment instead of a system that compounds.
Long-form and Shorts win the click in different ways, and you're running one playbook for both
A Shorts cover and a long-form thumbnail earn attention differently. Treat them the same and one of your two formats is always underperforming the other.
Zero to 22.9K subscribers with a packaging system built from day one
J Curve launched with strong VC guest conversations and zero channel history to lean on. We built the thumbnail and title system alongside the rest of the packaging: direct gaze, upscaled photos, three words or fewer, high contrast against YouTube's interface. Every episode went out with that system applied, and the channel grew from zero to 22.9K subscribers and 2.45M total views.
0
subscribers before the rebuild
22.9K
subscribers now
2.45M
total views
Every episode
packaged with a direct-gaze thumbnail
Reference-driven thumbnails, and Shorts became a third of the channel
He was teaching dense, technical material that's hard to make click on sight. We built a reference library and a title and thumbnail formula tuned to how his audience actually searches and scrolls, then applied it across a new short-form format built for the top of his funnel. Shorts now make up more than 30% of the channel's total traffic, and that new format pulled well past his prior posts on every number that mattered.
30%+
of channel traffic from Shorts
5x
reach on the new format
29x
comments vs prior
7.5x
saves vs prior
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our Master Hooks Sheet
The hook and thumbnail formulas we use to win the click before a video even starts. Free.
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Common questions
Do you write the title too, or just design the thumbnail?
What's different about thumbnails for an active channel versus a one-off video?
Do you design Shorts covers too, or only long-form thumbnails?
How many thumbnail options do I get per upload?
Can you redo the thumbnails on my back catalog too?
Will the thumbnails still look like they belong to my channel?
Can you prove better packaging actually changes performance?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.