Short-form video editing that gets watched, not just posted
You record or send over raw footage. We cut it into short-form built to stop the scroll, then handle the hooks, captions, formatting, and publishing so it actually gets watched.
15 minutes. No pitch. We'll tell you straight if we can help.
Most short-form gets cut, posted, and forgotten
Editing isn't the hard part. Knowing what stops someone mid-scroll is. Right now nobody on your team is doing that job full time.
Your footage sits in a folder while your feed goes quiet
You film calls, talks, or day-to-day footage and it never turns into anything. The raw material is there. Nobody is cutting it into content, so your feed goes quiet between posts.
Generic editors cut clips, not hooks
Most editors trim a video to length and call it done. They don't think about what makes a stranger stop scrolling in the first second, so the clip gets posted and goes nowhere.
Captions, formatting, and publishing eat the time editing saved
Even once a clip is cut, someone still has to caption it, format it natively for each platform, and actually post it on schedule. That job usually falls back on you, and it slips.
You can't tell which clips actually worked
Views move around a little every week and nobody can say why. Without a real review, you keep making more of what doesn't work and less of what does.
One video, 400,000 views, followers quadrupled
She had raw footage from building her app and almost no following to show for it. We cut one documentary-style video built around her real story instead of a generic pitch. It hit 400,000 views on Instagram, and her following went from around 60 to over 240 off that single piece. A follow-up reel in the same style hit 473,000 views in one week.
400,000
views on Instagram from one video
4x
followers off one piece (~60 to 240+)
473K
views in one week on a follow-up reel
11,000+
new followers from that reel
Followers more than doubled in five weeks
Marion had a following but no consistent short-form engine behind it. We rebuilt her editing around hooks and retention instead of straight posting. Her followers went 2.2x in five weeks, and her first full month of reach came in at 8.8 times her old baseline. One reel alone reached 367,000 people.
2.2x
followers in 5 weeks (12,043 to 26,164)
8.8x
reach vs baseline in month one (430,563 vs 48,840)
367,252
reach on one viral reel
8,029
shares on that reel
“He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our hooks sheet
The exact hook formulas we use to stop the scroll before we ever touch the edit. Free.
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Common questions
What exactly do you edit for me?
Do I need to already have footage, or do you help me shoot it?
What makes your editing different from a freelance editor?
How many videos do I get each month?
Which platforms do you edit for?
Do you handle captions and publishing, or just the edit?
Can you prove this actually works?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Related reading
5 Viral Video Formats Printing Views Right Now (Steal Them This Week)
Formats are the closest thing short-form has to a cheat code. These five are pulling millions of views right now. The videos are below, so you can watch each one land, then plug your topic in.
Read the breakdownGreat Hooks Aren't Written, They're Stolen: 10 That Did 50M+ Views
I pulled 10 short-form videos that each did between 1 and 12 million views, transcribed the exact opening line word for word, and turned every one into a template you can use this week. The videos are embedded so you can watch each hook land.
Read the breakdownYour pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.