For aesthetic & wellness clinics

Video content for aesthetic clinics whose results are great but whose content is random

Your work speaks for itself in the room. Online it's scattered and easy to scroll past. We build and run the content engine that turns your results into trust and books consults, without cheapening the brand you've built.

15 minutes. No pitch. We'll tell you straight if we can help.

Great results, random content

The clinics that win online aren't always the best ones. They're the ones a patient trusts before they ever pick up the phone.

Patients judge you by your content before they ever call

Someone considering a treatment scrolls your feed first. If it looks thin or inconsistent, they assume the work is too, and they book the clinic that looks like it knows what it's doing.

Your before-and-afters have no story

You post results, but there's no context, no voice, no reason to trust the hands behind them. A great outcome with no story is just another photo a patient scrolls past.

Agencies don't get the taste or the compliance

Most agencies treat an aesthetic clinic like any other business. They miss the tone the category demands and the lines you can't cross, so the content either looks cheap or puts you at risk.

You can't tell which content actually drives consults

You post, you get likes, and you still have no idea what filled the calendar. Without tracking, content stays a guess instead of a channel you can count on.

Case study · BioFlow (health & wellness)

From posting randomly to a system that brings people in

BioFlow is a health and performance brand that was posting with no system, results buried under inconsistent output. We built a repeatable content engine, and the growth followed. The same system maps directly to an aesthetic clinic that wants consistent, trust-building content that fills the consult calendar.

+47%

Instagram growth this year

17M+

views generated across clients

40+

founders & brands served

Went from posting randomly to a real system that works.

Vincenzo, Founder, BioFlow
Watch the testimonial
17M+
Views generated
8 figures
Client revenue
40+
Founders & brands
9 years
In business

Don't take our word for it

Watch real founders talk about working with us.

Five months working together. We've made multiple seven figures since.

Tristan · Founder, Siluet

Went from 1k and 2k deals to a 20k deal.

James · Founder, Outriders

Went from posting randomly to a real system that works.

Vincenzo · Founder, BioFlow

Finally found a team after going through 6 terrible agencies.

Robert · Founder, Clarity

Went from a couple ads a month to 65.

Hector · Head of Marketing, Spruce Eco

My trust online has increased and it's only getting better.

Stephan · Founder & CTO

Every client would do it again

Perfect 5.0 rating across the board

Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.

Robert T.Robert T. company

Robert T.

Epistemic Me Inc.

Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.

Marion C.Marion C. company

Marion C.

De Lune Aesthetics

I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!

Mohsen A.

Mohsen A.

Friendly Felix Studios

What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.

Suhaib S.

Suhaib S.

Client

Hired him for one project and now I just keep coming back. The man knows what makes people click.

Louis R.Louis R. company

Louis R.

Lurkr

Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.

R.J. N.R.J. N. company

R.J. N.

Ghost

Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.

Elias M.Elias M. company

Elias M.

Corsair Terminal

Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.

James D.James D. company

James D.

ME DIGITAL GROUP

I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!

Sulaiman G.

Sulaiman G.

Client

As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.

Vitor A.

Vitor A.

Agency Owner

Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.

Hanis H.Hanis H. company

Hanis H.

Modern Valor Co.

Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.

FG

Fahad G.

Client

Your content engine in three steps

We do the heavy lifting. You show up, talk, and go back to running your business.

1

Research & Strategy

We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.

  • 10-20 hours of niche-specific research
  • Winning format & template identification
  • Angle mapping & content positioning
2

Script & Record

We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.

  • Script templates & talking points prepped for you
  • Remote recording guidance (on-site with Fly-Out plan)
  • Coached on exactly how to shoot for maximum impact
3

Post-Production & Growth

We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.

  • Short-form editing, captions & publishing
  • Cross-platform distribution
  • Monthly analytics & performance reviews

Common questions

Do you understand aesthetic and medical-aesthetic marketing?
Yes. Aesthetics is a trust and taste category before it's a marketing one. We study how patients in your space actually decide, what tone earns confidence, and what reads as cheap. Then we build content that looks like it belongs to a clinic people pay a premium to visit.
How much of my time and my team's time does this take?
Very little. We handle strategy, scripting, editing, publishing, and tracking. You and your team film in short focused sessions, often under a couple of hours a month once we find a rhythm. The point is a content engine that runs without pulling you off the floor.
What kind of video actually works for clinics?
Trust-building video wins. Patient journeys with context, the practitioner explaining a treatment in plain language, behind-the-scenes that show care and standards, and tasteful results framed inside a real story. Content that answers the quiet questions a patient has before they're willing to book.
Can you keep it tasteful and on-brand?
That's the whole point. No cheap before-and-after spam, no clickbait, nothing that cheapens the clinic. We build to your aesthetic and work inside the compliance lines your category demands. Every piece is meant to make a high-intent patient feel safe choosing you.
Will this actually bring in consults?
Consults are the goal, not views. We tag the calls-to-action so you can see which content is moving people toward booking instead of just earning likes. Content for an aesthetic clinic should fill the calendar, and we build and measure it that way.
How fast will I see results?
Sharper, more consistent content within the first 30 days. Consult impact usually builds from month 2 to 3, since patients sit with a clinic's content for a while before they trust it enough to book.
BC

Founded & led by

Benjamin Chua (BenChuchu)

Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.

Your pipeline won't build itself.

You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.

No commitment. No pitch. Just a real conversation about your content.