Field notes on founder content
What actually works when you turn founder expertise into video that drives pipeline, not just views. No theory. Just what we see across the founders we produce for.
Video Marketing for Wellness Brands: How to Sell Without Looking Like an Ad
In wellness and aesthetics, the more an ad looks like an ad, the less people believe it. Here's the system we use to make content that demonstrates the result and sells without looking like it's selling.
Read the breakdownHow Coaches Turn Content Into Clients, Not Just Followers
A big follower count won't pay your bills. Clients do. Here's the system coaches use to turn attention into trust, and trust into paying clients, instead of chasing a number that looks good and buys nothing.
Read the breakdownHow to Turn One Podcast Into 20+ Pieces of Content
You record an hour of your best thinking and it dies in a feed. Here's the system we use to turn one recording into 20+ pieces of content and weeks of distribution, without recording more.
Read the breakdownWhy Your LinkedIn Gets Views but No Leads (And How to Fix the Funnel)
Plenty of impressions, no booked calls. The problem is rarely reach. It's that there's no funnel underneath the reach. Here's the five-part fix we use to turn LinkedIn views into pipeline you can trace.
Read the breakdownHow to Make Founder Content That Drives Pipeline, Not Just Views
Most founder content gets views and does nothing for the business. Here's the six-part system we use to turn founder videos into qualified pipeline, on about 90 minutes of your time a month.
Read the breakdown