Field notes on founder content
What actually works when you turn founder expertise into video that drives pipeline, not just views. No theory. Just what we see across the founders we produce for.
How Adam Robinson Bootstrapped RB2B to $5M ARR With a LinkedIn Account
Most founder-led marketing case studies hide the numbers. Adam Robinson publishes his P&L on LinkedIn every month, which makes him the most documentable example of a founder brand that became a SaaS growth engine. Here's the funnel, the timeline, and the parts of the story the highlight reels skip.
Read the breakdownHow Much Does a Done-For-You Content Agency Actually Cost?
Almost nobody in this industry publishes prices, which makes shopping for a content partner miserable. Here's the honest breakdown: what the market charges, what we charge, and the only math that actually matters.
Read the breakdownHow Dr. Miami Built a 2-Year Surgery Waitlist With a Snapchat Account
In 2015 a Bal Harbour plastic surgeon started broadcasting his operating room to Snapchat. Within a year his practice stopped taking appointments because the waitlist passed two years. This is the funnel behind it, with every number sourced, and what an aesthetic practice can copy today without the shock factor.
Read the breakdownWhat Content Marketing Actually Looks Like When It Drives Revenue
The standard content marketing playbook builds an audience and hopes revenue follows. After building content engines for 40+ founders and brands, we run it the other way: start from the sale and work backwards. This is the full system.
Read the breakdownThe 5 Magical Ingredients of Content That Actually Prints Cash
Views, followers and likes are the wrong scoreboard. This is the framework we use to build content that produces revenue: 5 ingredients per video, one experiment at a time, and a straight path from content to client.
Read the breakdownGreat Hooks Aren't Written, They're Stolen: 10 That Did 50M+ Views
I pulled 10 short-form videos that each did between 1 and 12 million views, transcribed the exact opening line word for word, and turned every one into a template you can use this week. The videos are embedded so you can watch each hook land.
Read the breakdown5 Viral Video Formats Printing Views Right Now (Steal Them This Week)
Formats are the closest thing short-form has to a cheat code. These five are pulling millions of views right now. The videos are below, so you can watch each one land, then plug your topic in.
Read the breakdownThe 5 Video Formats Every Tech Founder Should Steal
Stop trying to invent formats from scratch. These five are already proven, with public numbers behind them. Model the outliers, then plug your story and your product in.
Read the breakdownShould You Hire a Content Agency or Build It In-House?
Hiring an editor in-house looks cheaper on paper. Here's the honest cost of building a content team yourself versus a done-for-you agency, and how to actually decide.
Read the breakdownContent Marketing for SaaS Founders: The Pipeline Playbook
SaaS doesn't fail at content because the videos are bad. It fails because the content isn't pointed at a buying committee, a long sales cycle, or a pipeline number. Here's the strategy that fixes that.
Read the breakdownHow Fitness Coaches Get Clients From Short-Form Video
Followers don't pay you. Clients do. Here's how fitness coaches turn short-form video into booked calls, instead of posting more fitness content that racks up views and signs nobody.
Read the breakdownHow B2B Founders Use YouTube to Drive Pipeline (Not Subscribers)
Subscribers and views are the wrong scoreboard for a B2B founder on YouTube. Here's how to use the channel as a high-intent search engine that turns watch-time into qualified pipeline.
Read the breakdownHow Tech Founders Build a Personal Brand (Without Becoming an Influencer)
A technical buyer trusts a person, not a company account. Here's why the founder should be the face, and how to build a personal brand on your engineering depth instead of becoming an influencer.
Read the breakdownHow to Create Content for an Aesthetic Clinic (That Books Patients, Not Just Likes)
Most aesthetic clinic content collects likes and books nobody. Here's the system we use to turn content into booked patients, mapped to the exact path a patient takes from curious to consult.
Read the breakdownHow Aesthetic Doctors Build a Personal Brand That Books Consults
In aesthetics, patients don't choose the best clinic. They choose the doctor they already trust. Here's the system we use to build a personal brand that books consults, not just followers.
Read the breakdownVideo Marketing for Wellness Brands: How to Sell Without Looking Like an Ad
In wellness and aesthetics, the more an ad looks like an ad, the less people believe it. Here's the system we use to make content that demonstrates the result and sells without looking like it's selling.
Read the breakdownWhy Your LinkedIn Gets Views but No Leads (And How to Fix the Funnel)
Plenty of impressions, no booked calls. The problem is rarely reach. It's that there's no funnel underneath the reach. Here's the five-part fix we use to turn LinkedIn views into pipeline you can trace.
Read the breakdownHow to Turn One Podcast Into 20+ Pieces of Content
You record an hour of your best thinking and it dies in a feed. Here's the system we use to turn one recording into 20+ pieces of content and weeks of distribution, without recording more.
Read the breakdownHow Coaches Turn Content Into Clients, Not Just Followers
A big follower count won't pay your bills. Clients do. Here's the system coaches use to turn attention into trust, and trust into paying clients, instead of chasing a number that looks good and buys nothing.
Read the breakdownHow to Make Founder Content That Drives Pipeline, Not Just Views
Most founder content gets views and does nothing for the business. Here's the six-part system we use to turn founder videos into qualified pipeline, on about 90 minutes of your time a month.
Read the breakdown