For B2B SaaS & AI founders

B2B SaaS video content agency, built around founder time

We research, script, direct, edit, publish and measure the content engine that turns technical expertise into qualified pipeline. You show up for about 90 minutes a month.

15 minutes. No pitch. We'll tell you straight if we can help.

Most SaaS founders are sitting on pipeline they can't see

Your expertise is your best demand-gen channel. Right now it's stuck in your head.

Your competitors are the ones being seen

Buyers research on LinkedIn and YouTube long before they book a demo. If you're not there, the founder who is gets the trust, the inbound, and the deal.

You make the content, then it dies

You record something, it eats half a day, it underperforms, you stop. Without a system, content is a tax on your week instead of a channel that compounds.

Generic editors miss the technical nuance

Most editors can cut a video. They can't tell why your product matters or which 20 seconds make a CTO stop scrolling. So the output looks polished and says nothing.

Pipeline from content feels unmeasurable

You suspect content could drive demand but you can't tie a post to a booked call. So it never gets the budget or the priority it actually deserves.

Pricing and scope

What are you actually buying when you hire a video partner?

A low editing quote and a full content system solve different problems. Compare the work included before comparing the total.

ModelWorking rangeUsually coversBest fit
Freelance editing$15-$150+ per hourEditing from your footage and briefA team with strategy, scripts and production already working
Ongoing content system$2,000-$10,000+ per monthStrategy, scripts, editing and a recurring cadenceFounder-led demand that must keep running
Trueframe Founder Brand SprintFrom $15,000 for 12 weeksPositioning, scripts, recording, editing, publishing and analyticsA technical founder who wants the whole system built
In-house functionSeveral salaries plus toolsDaily internal access and owned production capacityHigh daily volume with an internal leader

These are planning ranges in USD. Deliverables, footage, platforms and review rounds change the final scope. Build your own planning range.

Case study · Robert Ta, AI alignment founder

From zero content presence to six figures in pipeline

Robert was running an AI startup while serving as a chief product architect, with strong credibility and zero distribution. We built him a content engine he barely has to touch: we script, he records, we handle everything after. Short-form and podcast clips became his top-of-funnel.

Six figures

qualified B2B pipeline from content

50+

B2C leads through the engine

$500K+

booked for 2026, tracking to $1M ARR

6 agencies

tried before us. This one stuck.

“I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”

Robert Ta, Founder, Epistemic Me / Clarity AI
Watch the testimonial
17M+
Views generated
8 figures
Client revenue
40+
Founders & brands
9 years
In business

Don't take our word for it

Watch real founders talk about working with us.

“Five months working together. We've made multiple seven figures since.”

Tristan · Founder, Siluet

“I went from virtually no sales to predictable sales every week.”

Mohsen · Founder, Pantheon Myths

“The video they give you in the end far exceeds what I could have dreamed of.”

Dr. Marion · Plastic Surgeon, De Lune Aesthetics

“Finally found a team after going through 6 terrible agencies.”

Robert · Founder, Clarity

“Responsive, high quality, genuinely collaborative.”

Jo Vaughan · Co-founder, Continuum Executives

“Went from 1k and 2k deals to a 20k deal.”

James · Founder, Outriders

“Went from posting randomly to a real system that works.”

Vincenzo · Founder, BioFlow

“Went from a couple ads a month to 65.”

Hector · Head of Marketing, Spruce Eco

“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”

Aziz · Founder, Everus

“My trust online has increased and it's only getting better.”

Stephan · Founder & CTO

“Not as shy as before. I'm more willing to face the camera.”

Lawrence · Advisory Group Leader, Wealth United

What clients say after working with us

“Working with Ben on the video content for our business, Continuum, was refreshingly easy. He took the time to understand our audience and our intent and delivered content to a consistently high standard, polished, on brand and exactly what the program needed. Every request was met quickly and without friction, and he brought thinking to the table rather than just executing. Responsive, high quality, genuinely collaborative, Ben is a supplier I'd happily work with again and recommend to others.”

Jo Vaughan

Jo Vaughan

Co-founder, Continuum Executives

“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”

Robert T.Robert T. company

Robert T.

Clarity (formerly Epistemic Me)

“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”

Marion C.Marion C. company

Marion C.

De Lune Aesthetics

“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”

Mohsen A.

Mohsen A.

Friendly Felix Studios

“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”

Aziz F.

Aziz F.

Everus

“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”

Suhaib S.

Suhaib S.

Client

“Hired him for one project and now I just keep coming back. The man knows what makes people click.”

Louis R.Louis R. company

Louis R.

Lurkr

“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”

R.J. N.R.J. N. company

R.J. N.

Ghost

“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”

Elias M.Elias M. company

Elias M.

Corsair Terminal

“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”

James D.James D. company

James D.

ME DIGITAL GROUP

“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”

Sulaiman G.

Sulaiman G.

Client

“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”

Vitor A.

Vitor A.

Agency Owner

“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”

Hanis H.Hanis H. company

Hanis H.

Modern Valor Co.

“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”

FG

Fahad G.

Client

“Benjamin was fantastic to work with on short-form content for The Primal Biology Show. He took my long-form podcast episodes and turned them into sharp, platform-native shorts for YouTube, TikTok, and Instagram, each one edited with a clear sense of what actually works on that specific platform rather than just resizing the same cut three ways. He has a good eye for pulling the most compelling moments out of an hour-plus conversation, and he was responsive, easy to communicate with.”

Paul Feldmann

Paul Feldmann

The Primal Biology Show

“My experience with Benjamin was positive. He guided towards how to generate leads within my online business through a detailed strategy he defined based on my needs while taking into account the nature of the business and the ideal costumer profile. The video design was appealing.”

Vincenzo Rago

Vincenzo Rago

BioFlow

Your content engine in three steps

We do the heavy lifting. You show up, talk, and go back to running your business.

1

Research & Strategy

We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.

  • 10-20 hours of niche-specific research
  • Winning format & template identification
  • Angle mapping & content positioning
2

Script & Record

We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.

  • Script templates & talking points prepped for you
  • Remote recording guidance (on-site with Fly-Out plan)
  • Coached on exactly how to shoot for maximum impact
3

Post-Production & Growth

We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.

  • Short-form editing, captions & publishing
  • Cross-platform distribution
  • Monthly analytics & performance reviews

Common questions

Do you actually understand technical B2B SaaS products?
Yes. We spend 10 to 20 hours researching your category, your ICP, and your competitors before we script anything. We've built content engines for AI alignment, developer tooling, and B2B SaaS founders. We learn your product well enough to know which 20 seconds will make a buyer stop.
How much does a B2B SaaS video content agency cost?
Ongoing founder-led video systems commonly need a working budget of $2,000 to $10,000 or more per month, depending on volume and who owns strategy, scripts, recording, editing, publishing and reporting. Trueframe's public 12-week Founder Brand Sprint starts at $15,000. Editing-only can cost less when your team already supplies a clear brief and dependable footage.
How much of my time does this take?
About 90 minutes a month for recording. We script everything, coach you through the shoot, and handle all editing, publishing, and analytics. You stay focused on building the company.
Will this drive pipeline or just views?
Pipeline is the point. We tag every call-to-action so a booked demo can be traced back to the content that drove it. One SaaS founder we work with has tracked six figures in qualified pipeline from his content.
Which platforms do you focus on for SaaS founders?
Usually LinkedIn and YouTube first, because that's where B2B buyers research. We add short-form on TikTok, Reels, and Shorts where your ICP actually spends time. The mix is decided by your market, not by trends.
I'm technical, not a performer. Can this still work?
Most founders we work with feel that way at first. We use prompts and a conversational format so it feels like explaining your product to a smart friend, not performing. By the second session most people forget the camera is there.
How fast will I see results?
Sharper, more consistent content within 30 days. Pipeline impact usually shows around month 2 to 3, depending on your offer and sales cycle.
Benjamin Chua, founder of Trueframe

Founded & led by

Benjamin Chua (BenChuchu)

Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.

Your pipeline won't build itself.

You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.

No commitment. No pitch. Just a real conversation about your content.