VSL production service
We script, shoot-direct, and edit a VSL that pre-sells your offer, so prospects book already convinced.
15 minutes. No pitch. We'll tell you straight if we can help.
Every VSL agency will tell you their videos convert. Almost none can explain what actually makes one work, or what you should check before handing over your offer, your story, and your budget. Here's the buyer's guide version: what separates a video sales letter that closes deals from one that just sits there looking expensive, and what to ask before you sign anything.
What actually separates a VSL that converts
Most people evaluating a VSL production service start by looking at demo reels. Production value matters, but it's the easiest thing to fake and the smallest factor in whether the video actually sells. Before you hire anyone, check for four things.
- A named structure, not a vague we'll-figure-it-out-on-the-call promise. Ours runs on the 5 P's, built to move a stranger from skeptical to booked.
- Objection handling written into the script, not bolted on after editing. The video should answer the three things your prospects always ask, before they ask them.
- Script approval before a single frame gets shot. If an agency wants to film first and fix the sale in the edit, that's a script problem dressed up as a production one.
- A CTA wired to something you can actually track. A VSL that doesn't tie back to a booked call is just an expensive video.
How we work against that checklist
We start by pulling the real objections your prospects raise, on price, timing, fit, whatever actually comes up on your calls, straight from you or your closer. We write the script around those objections and send it to you for approval before anything gets filmed. Aziz, founder of Everus, had never scripted or shot a sales video before working with us. We handled the script, the shoot, and the CTA linkage end to end, and he walked away knowing exactly how each piece connects to a booked call.
Once the script is locked, we shoot-direct the video. Most founders read from what we give them rather than perform from memory, since the words carry the sales logic and improvising tends to drop it. We edit, caption, and wire the CTA into your booking flow so the video produces calls instead of just plays. Turnaround depends almost entirely on how fast you approve the script, since nothing gets filmed until that's locked, so a fast approval is the single biggest lever you have over your own timeline.
What you get
- A finished VSL: scripted, shot-directed, edited, and captioned
- A script built from your real objections, approved by you before we film
- An optional brand or product demo video cut alongside it
- CTA wiring into your booking flow, tracked back to the video that produced it
Who VSL production is worth hiring for
This fits founders and brands whose offer gets sold on a call, where the same three objections show up every time and the same explanation gets repeated to every prospect. It works whether that call is a sales close, a demo, or a consult, since the problem is the same either way: a stranger shows up unsold and a rep re-explains ground a video could have already covered. Alan, founder of BuildBob, needed exactly that, a sales video that could pitch his product without him repeating it live, plus a demo prospects could watch on their own time. We scripted, shot-directed, and edited both as one $4k package, and his audience has kept growing alongside the content we make for him.
The checklist is simple. Structure, objection handling, script approval, tracked CTA. If a VSL agency can't show you all four, you're buying a video, not a sales asset.
Most VSLs are just a longer pitch
A real VSL does the selling before the call. Most founders' videos don't do any of it.
Every call starts from zero
Prospects book without knowing your story, your process, or why you're different. You spend the first ten minutes of every call re-explaining what a video could have already covered.
A talking head isn't a sales asset
Founders record themselves pitching straight to camera and call it a VSL. Without a structure built to move someone from skeptical to sold, it's just a longer ad. The actual selling still happens live, on the call.
Objections show up live instead of getting handled first
Price, timing, and 'will this work for me' surface mid-call because nothing pre-empted them. Your closer ends up fighting the same three objections, call after call.
Video agencies aren't built to sell
Most editors can make a video look good. Almost none of them understand a sales conversation well enough to script something that moves a stranger toward booking a call.
Everus' first VSL, scripted, shot, and tied straight to the CTA
Aziz had never scripted a sales video before, never shot one, and had no clear way to connect a video to an actual call to action. We built his first VSL along with a run of shorter-form video content, handling the script, the shoot, and the CTA linkage end to end. He walked away knowing exactly how the pieces fit together.
First VSL
Everus' first-ever sales video, from zero
VSL + shorts
one engagement, scripted, shot-directed, and edited
CTA-linked
video tied straight to the book-a-call button
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
A $4k VSL and product demo for a construction-tech founder
Alan needed a sales video that could pitch BuildBob without him repeating it on every call, plus a product demo prospects could watch on their own time. We scripted, shot-directed, and edited both as one package for $4k. His audience on @ak_pluspossibilities has kept growing alongside the content we make for him.
$4k
VSL + product demo package
19K
followers on @ak_pluspossibilities
+34%
year-over-year follower growth
2-in-1
VSL and product demo, one shoot
Don't take our word for it
Watch real founders talk about working with us.
“I went from virtually no sales to predictable sales every week.”
Mohsen · Founder, Pantheon Myths
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our B2B Objections Playbook
The exact objections we build into every VSL script, and how we answer each one before the prospect brings it up. Free.
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Common questions
What is a VSL and why does it matter for my business?
How is this different from a regular promo or brand video?
Do you write the script, or do I have to?
What if I've never scripted or shot a sales video before?
Do you handle objection handling in the script?
Can you build a product demo or brand video too, not just a VSL?
How much does a VSL cost, and how long does it take?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Related reading
How to Write a VSL Script: The 5-Part Structure That Sells Before the Call
Most video sales letters get the shoot right and the script wrong. Here's the exact 5-part structure, the objection-handling method, and the delivery rules we use to write VSLs that pre-sell the call instead of filling airtime.
Read the breakdownWhat Content Marketing Actually Looks Like When It Drives Revenue
The standard content marketing playbook builds an audience and hopes revenue follows. After building content engines for 40+ founders and brands, we run it the other way: start from the sale and work backwards. This is the full system.
Read the breakdownYour pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.