How Much Does a Done-For-You Content Agency Actually Cost?
Almost nobody in this industry publishes prices, which makes shopping for a content partner miserable. Here's the honest breakdown: what the market charges, what we charge, and the only math that actually matters.
- Generated 7 figures in revenue with organic content, for myself and clients
- Built paid ad creative systems that have driven 8 figures in sales
- Scaled my own businesses past $1M in revenue
- Coached and built content engines for 20+ founders
- Produced a $2.1M launch day off a 6-month content campaign
Try finding a price on any content agency's website. You'll click through five pages of "book a discovery call" before anyone names a number. The industry hides pricing because most of it is made up on the call, sized to whatever your company looks like on LinkedIn.
We think that's a bad way to treat buyers. Our prices are public on our homepage, and this post puts them in context: what the market actually charges, why the range is so wide, and the math that tells you whether any of it is worth paying for.
Quick credibility check so you know the numbers come from somewhere: we've built and run content engines for 40+ founders and brands over the last 4 years. The work behind those engines has driven 8 figures in client revenue, and the best campaign we've produced did $2.1M in a single launch day. We've seen what every price point actually buys.
Editing is the cheapest part of content. Thinking is the expensive part. Every confusing quote in this industry makes sense once you know which one you're being sold.
What the market charges
There are three ways to buy content, and they're priced like three different products because they are.
Freelance editors: $500 to $3,000 per month
A good freelance editor charges $50 to $150 per short-form video, or $500 to $3,000 monthly for a steady volume. This is the right buy when you already know your strategy, write your own scripts, film consistently, and just need the footage turned into clean clips. The catch is that everything except the editing stays on your plate, and the editor can only be as good as the strategy you hand them. Most founders who burn out on content burn out here, doing four jobs and outsourcing the fifth.
In-house team: $15,000 to $25,000+ per month
Hiring the full function (a strategist, a scriptwriter, an editor, someone to manage posting and community) costs $180k to $300k+ per year in salaries, plus recruiting, management and the 3 to 6 months it takes the team to find its feet. We wrote a whole breakdown on when this is the right call. The short answer: when content is a department, not a channel. For most founders under $10M, it isn't yet.
Done-for-you agency: $2,000 to $10,000+ per month
The middle path: one partner runs the whole engine and you supply the one thing nobody can outsource, your face and your expertise. Quality varies enormously in this tier, which is exactly why the next section matters more than any price tag.
What actually drives the price
- Strategy depth. Is someone researching your buyer, your niche and your competitors before anything gets filmed, or are you getting a generic posting calendar?
- Scripting. Writing words that sound like you and sell without being salesy is slow, skilled work. Cheap packages skip it and you can tell.
- Volume and platforms. 8 pieces on one platform and 30 pieces across four platforms are different workloads.
- Filming support. Coaching on delivery, shot lists and remote direction shorten the path from awkward to watchable by months.
- Distribution and review. Posting, captions, and a monthly loop where performance changes next month's plan. Without the loop you're paying for output, not outcomes.
When you compare two quotes, line them up against that list. The $2,500 quote and the $6,000 quote usually aren't the same service at different prices. They're different services.
What we charge
Our pricing is on the homepage and it's the same for everyone:
- Strategy Intensive: $500. A 60-minute deep dive into your niche, buyer and content plan. Fully credited toward a sprint if we end up working together, so the risk is one hour of your time.
- Founder Brand Sprint: from $15k. 12 weeks to a complete content engine: research, strategy, scripts, filming coaching, editing, posting, and the capture systems that turn viewers into booked calls.
- Fly-Out Capture Day: from $25k. We fly to you, direct 1 to 2 days of filming, and walk away with roughly 3 months of content banked. Built for founders whose calendar is the bottleneck.
Ongoing retainers after a sprint get scoped on a fit call, because monthly volume and platform mix genuinely change the work. But you'll hear a real number on that call, not after a three-step proposal sequence.
Tired of making content that goes nowhere?
Posting on willpower with no system behind it burns out every founder eventually. That's the part we take off your plate, so the work keeps running whether you feel like filming or not.
See what a fit call coversThe only math that matters
Price is the wrong number to stare at. The right number is what one client is worth to you. If your average client brings in $10k and a $5k per month engine books you two extra clients a quarter, the engine pays for itself with room to spare. If your average client is worth $500, the same engine has to produce volume that probably isn't realistic, and you're better off with a leaner setup until your offer supports it.
This is why we ask about your offer and your numbers on a fit call before quoting anything. Content built for a $15k service sells differently than content built for a $50 product, and sometimes the honest answer is that done-for-you isn't the right buy yet. We'd rather tell you that in 15 minutes than learn it together over 12 weeks.
Red flags when you're comparing quotes
- No questions about your buyer or your offer before quoting. They're selling a package, not an outcome.
- Guaranteed views or follower counts. Reach can be bought; revenue can't be guaranteed by anyone honest.
- Editing samples but no strategy samples. Ask to see the thinking, not just the cuts.
- Long contracts with no early checkpoint. Good partners earn month 4 with months 1 to 3.
- Prices that only exist on a call. If the number changes based on who's asking, you're the variable.
Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.
Elias M., Corsair Terminal
The short version
- Freelance editing runs $500 to $3,000 a month and leaves strategy, scripts and filming on your plate.
- In-house costs $15k to $25k+ a month in salaries and makes sense once content is a department.
- Done-for-you engines run $2,000 to $10,000+ a month, and the range reflects what's included, mostly strategy.
- Our prices are public: $500 intensive (credited), sprint from $15k, fly-out from $25k.
- Judge any quote against client value, not against the cheapest alternative.
- If a price only exists on a call, you're the variable.
The cheapest way to evaluate us is to let us make you something. We produce a free custom video for a handful of business owners each month.
Apply nowKeep reading
Want a real number for your situation?
Book a 15-minute fit call. We'll look at your offer, your numbers and your calendar, and tell you straight whether a content engine makes sense for you yet. No pitch sequence, no proposal theater.
Book a Fit CallSkip the reading. Talk it through instead.
Book a fit call and we'll map out what a content engine looks like for your business. No pitch, no pressure.
Frequently asked questions
How much does a content agency cost per month?
What does Trueframe cost?
Is a content agency worth it compared to hiring in-house?
Why do content agency prices vary so much?
What should be included at $3,000 to $10,000 per month?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.