A video editor for online coaches who films plenty and posts almost none of it
You record between calls and the clips never make it out of the folder. When they do, the edit misses the point. We're the video editor for online coaches who scripts, cuts, and posts the content that actually converts, so the work you film turns into clients instead of forgotten footage.
15 minutes. No pitch. We'll tell you straight if we can help.
You're not short on content. You're short on a system to ship it
Coaches don't fail at filming. They fail at editing, posting, and knowing what converts.
You record plenty. It just sits in a folder
You film between calls, on weekends, whenever you get a window. Then the raw clips pile up unedited and unposted while you move on to the next thing.
Freelance editors miss the hook and the point
A general editor can clean up audio and add captions. They can't tell which moment is the one worth leading with, so your best ideas get buried in the middle and nobody watches past three seconds.
Consistency is the thing that always slips
You start strong, post for two weeks, then a launch or a client week eats your time and the feed goes quiet. The algorithm forgets you and you start from cold every time.
You can't tell which content brings in clients
Some posts get views, some get likes, but you have no idea which ones actually fill your calendar with the right people. So you keep guessing instead of doubling down on what sells.
One documentary-style video. 400K views.
This creator films, we script and edit. We built a content-pillar system and a viral-hook research process so every video had a reason to exist and a hook that landed. One documentary-style piece broke out, pulled in a wave of new followers, and proved the format. The engine kept producing instead of relying on luck.
400K
views on one video
4x
follower growth from it
11–13%
TikTok engagement rate
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Common questions
Do you just edit, or do you handle strategy and scripting too?
How much of my time does this take?
What actually makes coaching content convert?
Do you handle posting and scheduling too?
Will this bring in clients, not just views?
How fast will I see results?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.