Founder Content
We write about what actually moves the needle when a founder gets on camera. Real breakdowns from the accounts we run, not theory borrowed from a marketing course.
Why Your Content Gets Views But No Sales (And How to Fix It)
Some of the videos that make us the most money get about 50 views. Views and revenue are not correlated, and once you see why, you stop chasing reach and start building content for the one buyer who actually pays you.
How Much Does a Done-For-You Kumar Method Video Cost?
The straight answer on pricing, what actually drives the cost of a done-for-you Kumar Method video, the true cost of the cheap and DIY routes, and how one video pays for itself.
How to Film a Kumar Method Video (the Full Guide)
The whole method, step by step. The exact script template, the two-scene shoot, the lighting diagram, and the photos to take, so you can film the entire thing on your phone in about half an hour. Betty did, and it hit 748K views.
The Kumar Method for Your Niche: How the Format Works in Any Field
People keep asking if the Kumar Method works for coaches, dentists, real estate, SaaS, or trades. It does, because the format isn't about accounting. Here's the one move that makes it portable, and the flip worked out for each field so you can see your own.
Why Kumar Method Videos Flop (and How to Make One That Doesn't)
The Kumar Method is the most copyable viral format on Instagram right now. That's the trap. The easier a format is to copy, the more clones it gets, and the algorithm buries clones. Here's why most copies flop, and the two parts that decide whether yours lands.
How to Use the Kumar Method for Ads (Turn a Viral Format Into a Paid Winner)
The Kumar Method is the most native paid creative you can run right now. It blew up organically, which is exactly why it works as an ad. Here's how to turn the format into a conversion ad, and why moving this week beats moving next month.
How to Do the Kumar Method (Without Copying It): A Step-by-Step Tutorial
The Kumar Method is the most copyable viral format on Instagram right now, which is exactly why most copies flop. Here's how to do it for your niche the right way, and the one rule that decides whether you blow up or get ignored.
The Kumar Method: How a Retired Accountant Got Millions of Views in a Week
A retired accountant became one of the most talked-about creators on Instagram off a single video. The format has a name now, the Kumar Method. Here's what it actually is, why it worked, and the one move underneath all of it.
How Alex Hormozi Turned Free Content Into a $100M+ Machine
He sold almost 3 million books in a single day and gives most of them away at cost. He posts every day across every platform and charges nothing for the advice. So where does the money come from? This is the Hormozi content funnel, every public number sourced, and what a founder or creator can copy without a nine-hour livestream.
How a Niche B2B SaaS Got a 4-Week Ad System It Could Run Itself
A UK software founder sold to a small, skeptical market that hates being sold to. Here's the 4-week video ad system we built around that, then handed over so his team could keep running it without us.
How The J Curve Podcast Launched a YouTube Channel From Scratch
The J Curve was an established VC interview podcast with zero presence on its single highest-leverage platform. We launched and now run its YouTube channel, which sits at 22.9K subscribers and 2.45M views.
How Hamel Husain Turned His Office Hours Into 30% of His YouTube Traffic
He had the audience and the expertise. The brand side was still an expensive hobby. Here's how we turned recordings he was already making into a content engine that feeds his Maven course.
How Robert Ta Turned a Weekly Podcast Into Six Figures of Pipeline
Robert Ta came to us with zero content and six dead agencies behind him. One weekly recording later, he had tracked over six figures of B2B pipeline back to specific videos he posted.
How Adam Robinson Bootstrapped RB2B to $5M ARR With a LinkedIn Account
Most founder-led marketing case studies hide the numbers. Adam Robinson publishes his P&L on LinkedIn every month, which makes him the most documentable example of a founder brand that became a SaaS growth engine. Here's the funnel, the timeline, and the parts of the story the highlight reels skip.
How Much Does a Done-For-You Content Agency Actually Cost?
Almost nobody in this industry publishes prices, which makes shopping for a content partner miserable. Here's the honest breakdown: what the market charges, what we charge, and the only math that actually matters.
What Content Marketing Actually Looks Like When It Drives Revenue
The standard content marketing playbook builds an audience and hopes revenue follows. After building content engines for 40+ founders and brands, we run it the other way: start from the sale and work backwards. This is the full system.
The 5 Magical Ingredients of Content That Actually Prints Cash
Views, followers and likes are the wrong scoreboard. This is the framework we use to build content that produces revenue: 5 ingredients per video, one experiment at a time, and a straight path from content to client.
Great Hooks Aren't Written, They're Stolen: 10 That Did 50M+ Views
I pulled 10 short-form videos that each did between 1 and 12 million views, transcribed the exact opening line word for word, and turned every one into a template you can use this week. The videos are embedded so you can watch each hook land.
5 Viral Video Formats Printing Views Right Now (Steal Them This Week)
Formats are the closest thing short-form has to a cheat code. These five are pulling millions of views right now. The videos are below, so you can watch each one land, then plug your topic in.
The 5 Video Formats Every Tech Founder Should Steal
Stop trying to invent formats from scratch. These five are already proven, with public numbers behind them. Model the outliers, then plug your story and your product in.
Should You Hire a Content Agency or Build It In-House?
Hiring an editor in-house looks cheaper on paper. Here's the honest cost of building a content team yourself versus a done-for-you agency, and how to actually decide.
Content Marketing for SaaS Founders: The Pipeline Playbook
SaaS doesn't fail at content because the videos are bad. It fails because the content isn't pointed at a buying committee, a long sales cycle, or a pipeline number. Here's the strategy that fixes that.
How B2B Founders Use YouTube to Drive Pipeline (Not Subscribers)
Subscribers and views are the wrong scoreboard for a B2B founder on YouTube. Here's how to use the channel as a high-intent search engine that turns watch-time into qualified pipeline.
How Tech Founders Build a Personal Brand (Without Becoming an Influencer)
A technical buyer trusts a person, not a company account. Here's why the founder should be the face, and how to build a personal brand on your engineering depth instead of becoming an influencer.
Why Your LinkedIn Gets Views but No Leads (And How to Fix the Funnel)
Plenty of impressions, no booked calls. The problem is rarely reach. It's that there's no funnel underneath the reach. Here's the five-part fix we use to turn LinkedIn views into pipeline you can trace.
How to Turn One Podcast Into 20+ Pieces of Content
You record an hour of your best thinking and it dies in a feed. Here's the system we use to turn one recording into 20+ pieces of content and weeks of distribution, without recording more.
How to Make Founder Content That Drives Pipeline, Not Just Views
Most founder content gets views and does nothing for the business. Here's the six-part system we use to turn founder videos into qualified pipeline, on about 90 minutes of your time a month.