How to Do the Kumar Method (Without Copying It): A Step-by-Step Tutorial

We ran the Kumar Method for a client named Betty. One video, shot on her phone, did 331,000 views in its first three days. Two weeks in, it's past 748,000. Almost all of it went to people who had never heard of her. Here's exactly how the format works, and how to run it for your own business.

That last number is the one that matters. 98.8% of the reach came from people who didn't follow her, so the algorithm kept pushing the video to new feeds instead of recycling it to the people who already knew her. The 9,674 shares in the first week are the engine behind that. Shares are the strongest signal you can send Instagram that a video is worth showing to strangers. A strong format with a fresh twist gets shared, the shares buy reach, and reach to people who don't follow you is how a video turns into followers.

All Betty did was shoot the A-roll. We rewrote the script so it was actually funny, gave it a concept that hopped on the format without copying it, then edited and assembled the whole thing. Here's the exact process we used, so you can see how it works.

How we make a Kumar Method video

This is exactly how we create the Kumar Method for our clients. Three phases. The first is the angle, the second is the shoot, and the third is the raw material we turn into the cinematic look. None of it needs a studio.

Phase 1: The script (the angle)

Everything starts with the angle. You call out your audience, then you break the expectation they have about someone in your field. Kumar is a retired accountant shot like a villain. Your version is whatever the boring label is in your world, flipped on its head. From there you write it as a short mission, not a tips video. You're announcing what you're setting out to do, with a bit of swagger and one human beat that makes you likeable instead of self-serious. The exact lines for your niche are the part we write for you. What makes it land is the shape: a call-out, an expectation you break, a mission with stakes, and one human moment.

Phase 2: The shoot (two scenes, on a phone)

You only need two scenes, and both are filmed on a phone. The first is the cinematic one. Low, moody lighting from the side, a setting that matches your world, and wardrobe that leans hard into the role. You deliver it slow and serious, with a pause between every line. The second scene is the honest one, lights back on, the mask off, you as a normal person having fun. Shoot each one more than once and keep every take. We pick the best frames in the edit. The look people assume came from a studio actually comes from here, plus what we do afterward.

Phase 3: The photos and B-roll (the aura farm)

Last, you grab a few posed shots on a plain background and a handful of short clips of you doing something from your world. Five to ten seconds each is plenty. This is the raw material for the aura farming, the stylised images and cutaways that make a one-room phone shoot feel like a movie trailer. We handle the styling, the colour, and the assembly.

That's the whole method, and it's the same process behind every Kumar Method video we make. The part that takes real skill is the script written for your specific niche and the edit that puts the cinema on top of plain phone footage. That's the part we do for you.

And Betty wasn't a one-off. A specialist plastic surgeon, Dr Marion, ran the same process next. Her video did 473,000 views in a week, and her account nearly doubled to 23.8K followers. Different niche, same three phases.

Learn it for free, or have us build it

Here's the offer, and it costs nothing to find out if it's a fit. Book a call and we go through the whole method for your niche, live, on the call. Worst case, you walk away knowing exactly how to do the Kumar Method yourself and you go run it. Best case, we're a good fit, and we build the entire video for you the way we did for Betty. You shoot the A-roll, we handle the rest. We only take five of these a week, because the build is hands-on and the format won't stay hot forever.