Founder Content·June 23, 2026·Updated July 2, 2026·7 min read

How to Film a Kumar Method Video (the Full Guide)

The whole method, step by step. The exact script template, the two-scene shoot, the lighting diagram, and the photos to take, so you can film the entire thing on your phone in about half an hour. Betty did, and it hit 748K views.

Benjamin Chua

I'm Ben, founder of Trueframe. Over the last 4 years I've:

  • Generated 7 figures in revenue with organic content, for myself and clients
  • Built paid ad creative systems that have driven 8 figures in sales
  • Scaled my own businesses past $1M in revenue
  • Coached and built content engines for 20+ founders
  • Produced a $2.1M launch day off a 6-month content campaign

This is the full Kumar Method guide. The exact script, the exact shots, the photos to take, and what to send over. It takes about half an hour including filming. Betty followed it, shot her whole part on her phone, and the video did 331,000 views in its first three days, 748,000 in two weeks. Here's everything, step by step.

Watch the full breakdown: how the Kumar Method works in any niche.
Betty's video. Every frame of her part was shot on her phone, in one room.
Betty's Instagram insights showing 331,736 views, 227,453 accounts reached, and 98.8% non-followers from one Kumar Method video shot on a phone.
Betty's real Instagram insights, three days after posting. 331K views, 227K accounts reached, 98.8% of it from people who didn't follow her. Zero ad spend, shot on a phone. Two weeks in, it's past 748K.

She shot the A-roll on her phone and sent us a Google Drive link. We polished the script, then graded, scored, and assembled the whole thing. No studio, no crew, no expensive camera. Gather the material below and you're most of the way there.

What you need

  • A modern phone.
  • One light, or a window.
  • A quiet room.
  • A plain wall for the photos.

That's the whole list. Spend your effort on the room, not the gear. A newer phone in a dark, well-lit room beats a cinema camera in a flat, bright one every time.

Step 1: Scripting

One script, two scenes. The first is dark and serious. The second is lights-on and honest. Here's the original Kumar reel, then the exact template to write your own.

The original Kumar reel. This is the reference for the whole format.
The original script

This is a message to all finance bros.

My name is Kumar.

I'm a retired accountant, and I'm going to steal your jobs by becoming the biggest accounting influencer in the world.

(B-roll aura farm edit)

My husband wants to be famous, so please follow him.

Your script template

This is a message to all [niche call-out].

My name is [your name].

I'm a [adjective + profession], and I'm going to [do something crazy] by [aspirational funny goal].

(B-roll aura farm edit)

My [partner / boss / title] wants to be famous, so please follow him.

Get creative with the punchline. Pick a couple of angles that are intentionally provocative, and lean in. The more provocative the build, the harder the turn lands when the lights come on in scene two and you drop the act. The gap between the villain and the grounded, human version of you is what makes people follow.

Step 2: Filming

Filming is quick. A few principles before you start.

  1. Pick an environment that reflects your niche. Trainer in a gym. Finance in a sharp office. Doctor in a clinic.
  2. Wear something that exaggerates the role. Lean all the way in.
  3. Hold the serious Kumar energy. Straight face, straight down the lens.
  4. Pause between every sentence. Take your time, slower than feels natural.
  5. Dark, cinematic lighting. One hard source from the side.
  6. Don't be afraid to retake. Send multiple takes and we pick the best frames.

You only need two scenes.

Scene 1: Dark cinematic intense A-roll

Scene one of a Kumar Method video: a man in a dark home office, side-lit, serious, with a red KUMAR title over the frame.
Scene one. Dark, side-lit, dead serious. This is the look you're going for.
Top-down lighting diagram for a Kumar Method video: the subject faces the camera straight on, with a single key light placed to the side, angled across the face.
Top-down view. Camera straight in front, one key light from the side. That side angle is what drops half your face into shadow.
  • This is the majority of the shoot.
  • Keep it dark and cinematic. A soft backlight in the background is fine if the room gets too dark.
  • Main light from the side, like the diagram. Not in front, not overhead.

Scene 2: Honest, lights-on A-roll

Scene two of a Kumar Method video: the same man, lights on, smiling, with his wife behind him and the caption 'my husband wants to be famous'.
Scene two. Same spot, lights on, act dropped. After the dark build, this lands like a punchline.
  • Same place, same setup.
  • Turn the lights back on. No more aura farming.
  • Drop the character. This is the honest, back-to-reality you, delivering the final line.

The footage is the easy half

The shoot gets you the raw material. The cinema comes from the grade, the sound design, the pacing, and the cuts, and that's the part that takes years to get right. That's the part we do for you.

Get your Kumar style video here

Step 3: Photos and B-roll (the aura farming)

To aura farm without booking a studio, we need a few photos of you posing in your outfit on a plain background. Same phone, same outfit, good light. They don't have to look polished, they just have to be captured. We style them after.

Before: what you shoot
Betty posing in her outfit against a plain stone wall, raw phone photo, flat daylight.Betty resting her chin on her hand at a kitchen counter, raw phone photo in everyday light.Betty standing against a plain wall holding a coffee cup, raw phone photo.Betty standing against a plain wall in her apron outfit, raw phone photo.
Plain phone photos against a plain wall. Nothing fancy. Just you, in the outfit, in good light.
After: what we turn them into
The same photo of Betty, restyled into a cinematic studio-lit aura-farm shot, arms crossed, dramatic light.Betty seated, restyled into a moody cinematic portrait with soft directional light.Betty restyled into a clean studio portrait, arms crossed, serious expression.Betty restyled into a cinematic aura-farm shot holding groceries, styled studio look.
The same photos, styled into cinematic aura-farm shots for the reel.

Bonus: grab a few quick clips, five to ten seconds each, of you doing something specific to your niche, with the same cinematic lighting. They make the aura-farm reel.

Want the full prompting guide?

Those before-and-after shots up top run on a set of AI image prompts. We're putting the exact prompts into a short guide. Drop your email and we'll send it over as soon as it's out, in the next few days.

No spam. Unsubscribe anytime.

You're done

Upload everything into a Google Drive folder. The two scenes, the photos, the B-roll clips. Set the folder to public access and send us the link. Then we get cooking.

Build it yourself, or have us do it

You've got everything now. You can put it all together and edit it yourself. Go for it.

Here's the honest part though. The footage isn't what makes these videos hit. It's the sound design, the grade, the pacing, and the timing of the reveal. That's the part that takes years of experience, and it's the difference between a video that looks like a movie and one that looks like a webcam with the lights off. If you'd rather not learn all that, send us the footage and we'll put the whole thing together and spin it up fast.

Want us to build the whole thing?

You shoot about twenty minutes on your phone using this guide. We polish the script, then grade, score, and assemble the whole video, the way we did for Betty. Only five builds a week while the format is hot.

Get your Kumar style video here

The short version

  • Three steps, about half an hour: script, film, photos.
  • One script, two scenes. Dark and serious, then lights-on and honest. The gap is the whole point.
  • Lighting is what people get wrong. Kill the overhead, one hard light from the side, half your face in shadow.
  • Shoot every line a few times and send all the takes. The best frames get picked in the edit.
  • Take plain photos in your outfit on a blank wall, plus a few 5 to 10 second niche clips. That's the aura-farm material.
  • Upload to a public Google Drive folder and send the link. The footage is the easy half. The cinema is built in the edit.

Don't miss the next one

Some of what we share is time-sensitive. A format that's working right now, a window that closes fast. We email those the moment they're worth jumping on. Drop your email so you catch them in time.

No spam. Unsubscribe anytime.

Frequently asked questions

What gear do I need to film a Kumar Method video?
Less than you'd guess. A modern phone, one light or a window, a quiet room, and a plain wall for the photos. A cheap tripod helps so the shot holds still, but that's optional. The camera is not the bottleneck. Betty shot her whole part on her phone and it did 748,000 views. What you point the light at matters more than what you point the lens with.
How do I get the cinematic lighting?
Kill the overhead lights first. Then use one hard light from the side, set low and a bit behind you, so half your face falls into shadow. That shadow is the whole trick. A window with the curtains half closed works if you don't have a light. Dark room, one source, let the shadow do the work. Soft and evenly lit is what makes a video read as a webcam.
How long does it take to film?
About half an hour including filming. It's three steps: write the script from the template, film two short scenes, and take a few photos in your outfit. Then you upload everything to a Google Drive folder and send the link. The shoot is quick because you only need two scenes and a handful of photos.
Can I film a Kumar Method video on my phone?
Yes, and you should. The whole format is built to be shot on a phone. Betty filmed her entire part on hers and we turned it into a video that did 331K views in three days and 748K in two weeks, almost all of it to people who didn't follow her. A newer phone in a dark, side-lit room beats an expensive camera in a flat, brightly lit one. The phone was never the limit.
Can you edit the video for me?
We don't film it, you do, and it's easy. You shoot about 20 minutes of footage on your phone following this guide and send us a Google Drive link. We polish the script, then we grade, score, and assemble the whole thing, the same way we did for Betty. It's free to find out if it's a fit. We only take five builds a week. The booking link is on the page.
Benjamin Chua, founder of Trueframe

Founded & led by

Benjamin Chua (BenChuchu)

Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.