Meta ad creative for B2B SaaS buyers who scroll past the obvious pitch
Your buyer has sat through a hundred SaaS demos and won't stop for a stock actor reciting a feature list. Our Ad System Sprint turns 8-10 concepts into 30-40 hook-led exports in about four weeks, built to test against each other and scale once one wins.
15 minutes. No pitch. We'll tell you straight if we can help.
B2B SaaS ad accounts run dry faster than anyone admits
A technical buyer needs a real reason to stop, not a jingle. Most SaaS ad accounts can't produce enough real angles to find it.
Your buyer clocks a generic ad in half a second
The person deciding on your software has sat through a hundred SaaS demos already. A talking head reciting feature bullets over stock footage gets scrolled past before the second frame.
One marketer can't produce enough concepts to test
Meta rewards accounts that keep feeding it fresh angles. Most SaaS marketing teams are one or two people stretched across the whole funnel, so the account runs the same three creatives for months.
Cost per result looks fine, pipeline doesn't
The dashboard shows a decent cost per lead, then half of those leads never take a call. Nobody built the ad to filter for buyers who actually fit, so the number that matters never moves.
Getting the technical claims right slows everything down
What your software actually does needs to be exactly right, not just punchy. Agencies who don't understand the product either water the message down or get a detail wrong, and both cost you a review cycle.
8-10 concepts into 30-40 exports, best-ever cost per result
This B2B SaaS sells into a small, technical, skeptical vertical where a generic ad gets ignored on sight. Ad spend was already committed, but the creative pipeline couldn't produce enough tested variety to keep the algorithm fed. We ran our 4-week Ad System Sprint, turning 8-10 concepts into 30-40 finished Meta exports, each one hook-led and built around an angle their buyer would actually stop for. The best ad hit the account's best-ever cost per result, leads rose 72%, and the $2k performance guarantee never had to trigger.
30-40
ad exports from one 4-week sprint
£3
best-ever cost per result
+72%
increase in leads
$2k
performance guarantee, never triggered
Proof the same system holds up outside B2B
Siluet isn't B2B SaaS, but the mechanics are identical: enough tested creative to keep multiple campaigns running without going stale. We built a pipeline producing 40+ ads a week at peak, each shot on real footage instead of stock, and the account settled at a 7:1 return on ad spend. If the system holds up feeding a fast-moving consumer account at that volume, it holds up for a SaaS account running at a fraction of it.
7:1
return on ad spend
40+
ads produced per week at peak
Watch the testimonial“The content engine they built changed everything.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The exact principles behind every ad system we've built, including the ones running for B2B SaaS accounts. Free.
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Common questions
What is the Ad System Sprint?
Will a technical, skeptical buyer actually respond to a Meta ad?
Do you handle scripting and hooks, or just editing?
Is this a fit if our Meta spend is still small?
Is there a performance guarantee?
Does this only work for consumer brands, or does it hold up for B2B?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.