For aesthetic & cosmetic clinics

We turn your work into booked patients

Done-for-you video content for aesthetic clinics. You film 90 minutes a month, we do the rest.

15 minutes. No pitch. We'll tell you straight if we can help.

Why great clinics get scrolled past

The clinic that wins online isn't the best one. It's the one patients trust before they call.

Patients judge you by your content before they ever call

Someone considering a treatment scrolls your feed first. If it looks thin or inconsistent, they assume the work is too, and they book the clinic that looks like it knows what it's doing.

Your before-and-afters have no story

You post results, but there's no context, no voice, no reason to trust the hands behind them. A great outcome with no story is just another photo a patient scrolls past.

Agencies don't get the taste or the compliance

Most agencies treat an aesthetic clinic like any other business. They miss the tone the category demands and the lines you can't cross, so the content either looks cheap or puts you at risk.

You're too busy treating patients to make content

You know you should be posting. Between theatre, consults, and the clinic, there's no time to script, film, edit, and publish on a schedule that actually compounds. So it stays on the to-do list.

17M+
Views generated
8 figures
Client revenue
40+
Founders & brands
9 years
In business
Flagship case study
Dr. Marion Chan

Dr. Marion Chan

Specialist plastic & reconstructive surgeon, Melbourne

From five likes a post to 24,000 new followers

Her skin clinic, De Lune, was averaging five likes a post and zero saves. Ten weeks later her personal account had tripled and one of our reels had been played close to a million times. Every video below is one we scripted, edited, and published. Her own organic posts are excluded, even the ones that did well.

12,043 → 36,236

Followers on her personal account, 4 Jun to 15 Aug

+24,193

New followers in 10 weeks

554,341

People reached by our videos

3,750

Saves, from a baseline of roughly zero

The breakout
The compliance rules, played straight
Dr Marion

The compliance rules, played straight

Australian surgeons are barred from saying most of what patients actually want to know. Instead of working around that, we made the restriction itself the story. It became the biggest thing on her account by a factor of twenty.

987,251

Plays

116,500

Likes

8,210

Shares

3,066

Saves

Watch it on Instagram
More of the work

One viral video is luck. An engine is what happens around it. Excluding the breakout, our other 44 posts still reached 172,679 people.

“I’m in awe of their capacity, their honesty, their experience and their wisdom. Their editing is just out of this planet. They proofread your scripts as well, which is a total game changer. The video they give you in the end just far exceeds my expectations of how I could have dreamed of it being.”

Dr. Marion Chan, plastic & reconstructive surgeonUnprompted video testimonial, July 2026

A save is the metric that matters most here. It is a patient quietly bookmarking the doctor they want when they are ready to book. Reach, likes and save totals are measured in Ordinal across the 45 videos we produced between June and August 2026, and Ordinal stops counting a post about two weeks after it publishes, so the real totals run higher. The breakout reel is quoted from Instagram’s own in-app counts, read on 31 July and 15 August.

Case study, zero to one

Dr. Marie-Claire Edmunds, St Kilda, Melbourne

A clinic that did not exist yet, open in three weeks

Marie-Claire is a doctor and researcher with a PhD from Edinburgh who has taught surgical anatomy to other doctors. What she had never done was run a business. When she came to us there was no clinic name, no logo, no website, and nothing to hand a patient.

Three weeks after we started, her practice had a brand, a live website, print collateral at the printer, and a Google listing patients could find. She opened her doors in St Kilda on schedule.

See the live site
drmarieclaire.com.au
Dr Marie-Claire's website, built by Trueframe

Brand from nothing

No name, no logo, no colours when we started. Now a full identity: the bee mark, the palette, the type, and the positioning that goes with it.

A custom website, not a template

Built from scratch at drmarieclaire.com.au. Written around her research background and AHPRA's advertising rules rather than retrofitted to them.

Everything a new clinic prints

Business cards, door signage, an A-frame, and gift vouchers. Print-ready files handed to her printer with specs.

Found on Google

Google Business Profile set up and verified, review link live, and business email running on her own domain.

Engagement began 17 July 2026. Online booking runs through her practice software and goes live separately once that system finishes its own onboarding.

Case study · BMF Aesthetics (led by Charis, our client success lead)

Growing a $17M beauty brand into a warm-lead machine

Before she joined Trueframe, Charis led content and growth for BMF Aesthetics, a multi-clinic beauty brand. She grew their following threefold and built a steady flow of warm leads that turned into six and seven figure deals. The same playbook she ran there, she now runs for our aesthetic clients.

$17M

beauty brand

300%

follower growth

6-7 fig

deals from warm leads

Supporting proof · Siluet (wellness)

7:1 return on ad spend in the wellness vertical

Siluet is a wellness brand we produced creative for at volume, more than 40 ads a week, all real footage and no stock. The content engine drove a 7:1 return on ad spend. Different vertical, same principle: high-trust video, produced consistently, that turns attention into revenue.

7:1

return on ad spend

40+

ads per week

100%

real footage, no stock

Don't take our word for it

Watch real founders talk about working with us.

“Five months working together. We've made multiple seven figures since.”

Tristan · Founder, Siluet

“I went from virtually no sales to predictable sales every week.”

Mohsen · Founder, Pantheon Myths

“The video they give you in the end far exceeds what I could have dreamed of.”

Dr. Marion · Plastic Surgeon, De Lune Aesthetics

“Finally found a team after going through 6 terrible agencies.”

Robert · Founder, Clarity

“Responsive, high quality, genuinely collaborative.”

Jo Vaughan · Co-founder, Continuum Executives

“Went from 1k and 2k deals to a 20k deal.”

James · Founder, Outriders

“Went from posting randomly to a real system that works.”

Vincenzo · Founder, BioFlow

“Went from a couple ads a month to 65.”

Hector · Head of Marketing, Spruce Eco

“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”

Aziz · Founder, Everus

“My trust online has increased and it's only getting better.”

Stephan · Founder & CTO

“Not as shy as before. I'm more willing to face the camera.”

Lawrence · Advisory Group Leader, Wealth United

What clients say after working with us

“Working with Ben on the video content for our business, Continuum, was refreshingly easy. He took the time to understand our audience and our intent and delivered content to a consistently high standard, polished, on brand and exactly what the program needed. Every request was met quickly and without friction, and he brought thinking to the table rather than just executing. Responsive, high quality, genuinely collaborative, Ben is a supplier I'd happily work with again and recommend to others.”

Jo Vaughan

Jo Vaughan

Co-founder, Continuum Executives

“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”

Robert T.Robert T. company

Robert T.

Clarity (formerly Epistemic Me)

“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”

Marion C.Marion C. company

Marion C.

De Lune Aesthetics

“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”

Mohsen A.

Mohsen A.

Friendly Felix Studios

“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”

Aziz F.

Aziz F.

Everus

“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”

Suhaib S.

Suhaib S.

Client

“Hired him for one project and now I just keep coming back. The man knows what makes people click.”

Louis R.Louis R. company

Louis R.

Lurkr

“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”

R.J. N.R.J. N. company

R.J. N.

Ghost

“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”

Elias M.Elias M. company

Elias M.

Corsair Terminal

“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”

James D.James D. company

James D.

ME DIGITAL GROUP

“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”

Sulaiman G.

Sulaiman G.

Client

“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”

Vitor A.

Vitor A.

Agency Owner

“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”

Hanis H.Hanis H. company

Hanis H.

Modern Valor Co.

“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”

FG

Fahad G.

Client

“Benjamin was fantastic to work with on short-form content for The Primal Biology Show. He took my long-form podcast episodes and turned them into sharp, platform-native shorts for YouTube, TikTok, and Instagram, each one edited with a clear sense of what actually works on that specific platform rather than just resizing the same cut three ways. He has a good eye for pulling the most compelling moments out of an hour-plus conversation, and he was responsive, easy to communicate with.”

Paul Feldmann

Paul Feldmann

The Primal Biology Show

“My experience with Benjamin was positive. He guided towards how to generate leads within my online business through a detailed strategy he defined based on my needs while taking into account the nature of the business and the ideal costumer profile. The video design was appealing.”

Vincenzo Rago

Vincenzo Rago

BioFlow

Your content engine in three steps

We do the heavy lifting. You show up, talk, and go back to running your business.

1

Research & Strategy

We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.

  • 10-20 hours of niche-specific research
  • Winning format & template identification
  • Angle mapping & content positioning
2

Script & Record

We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.

  • Script templates & talking points prepped for you
  • Remote recording guidance (on-site with Fly-Out plan)
  • Coached on exactly how to shoot for maximum impact
3

Post-Production & Growth

We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.

  • Short-form editing, captions & publishing
  • Cross-platform distribution
  • Monthly analytics & performance reviews

Common questions

Do you understand aesthetic and medical-aesthetic marketing?
Yes. Aesthetics is a trust and taste category before it's a marketing one. We study how patients in your space actually decide, what tone earns confidence, and what reads as cheap. Then we build content that looks like it belongs to a clinic people pay a premium to visit.
What about compliance? My board has strict rules.
We build inside your compliance lines from the first script. Our aesthetic clients work under strict medical-board rules, so we already script around them: no testimonials, no quality-of-life or outcome claims, the right before-and-after framing, and treatment language that stays within what you're allowed to say. Nothing ships without your sign-off.
How much of my time and my team's time does this take?
Very little. We handle strategy, scripting, editing, publishing, and tracking. You and your team film in short focused sessions, often around 90 minutes a month once we find a rhythm. The point is a content engine that runs without pulling you off the floor.
Will this actually bring in consults?
Consults are the goal, not views. We tag the calls-to-action so you can see which content is moving people toward booking instead of just earning likes. Saves and shares are the early signal of patients who are quietly deciding on you, and we build and measure for that.
How fast will I see results?
Sharper, more consistent content within the first 30 days. With Dr. Marion, two breakout reels landed inside the first two weeks, and by week ten her personal account had gone from 12,043 followers to 36,236. Consult impact usually builds from month 2 to 3, since patients sit with a clinic's content for a while before they trust it enough to book.
What does it cost?
It depends on scope and how many accounts you're running. Our aesthetic clients sit in the few-thousand-a-month range for a fully managed engine. The fastest way to a real number is a fit call, where we look at your accounts and tell you straight whether we can help.
Benjamin Chua, founder of Trueframe

Founded & led by

Benjamin Chua (BenChuchu)

Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.

Your pipeline won't build itself.

You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.

No commitment. No pitch. Just a real conversation about your content.