Meta ad creative for wellness brands built to outlast ad fatigue
Reformer studios, gyms, and wellness brands burn through creative faster than almost any other category. Your audience is local and finite, so the same ad wears out in days, not months. We keep your account fed with fresh, hook-led ads every week so campaigns keep compounding instead of stalling out.
15 minutes. No pitch. We'll tell you straight if we can help.
Wellness ad accounts run out of fresh angles faster than any other category
Your audience is smaller and more local than a typical ecommerce brand, so the same ad tires out in days.
Your audience is smaller, so ad fatigue hits in days
A local studio or wellness brand isn't selling to the whole internet. The same few thousand people see your ad five times in a week, frequency spikes, and cost per lead climbs while the same three creatives keep running.
Nobody on your team has time to shoot content between classes
Most wellness brands don't have a videographer on staff. Someone tries to film content between sessions or classes, and the moment things get busy, the ad account goes quiet.
Ecommerce ad templates don't work on a wellness buyer
Joining a studio or program is a trust decision, not an impulse purchase. Ads built for dropshipping products get scrolled past because they never earn that trust in the first three seconds.
Seasonal surges need a full pipeline ready before they hit
Demand swings hard with the calendar, from the January rush to the summer slowdown. By the time a new batch of creative is ready, the window that mattered has already closed.
7:1 ROAS by never letting the account run dry
Siluet runs a reformer training program in a category where a handful of local studios compete for the same small audience. Their campaigns needed a constant supply of new hooks to keep testing, but their setup could only turn out a new ad every few weeks. We built a production pipeline shooting real footage instead of stock, reaching more than 40 ads in a single week at peak. The account settled at a 7:1 return on ad spend.
7:1
return on ad spend
40+
ads shipped in a single week at peak
Weekly
batches of fresh angles, no stale account
Watch the testimonial“The content engine they built changed everything.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
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The exact principles behind every ad system we've built, including the ones running at 7:1. Free.
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Common questions
Do you actually understand wellness and fitness buyers, or is this generic ad templates?
How many ads do we actually need each week?
We're a local studio with a membership model, not an ecommerce brand. Does this still work?
Do you handle the filming, or do we need to shoot our own footage?
Can you actually prove this drives ROAS, not just views?
How fast can you turn around new creative once an ad starts to fatigue?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.