Short-form video that turns scrollers into buyers
Reels, TikTok, and Shorts built to grow your audience and send people straight to the product page. We script, edit, caption, and publish everything, and we feed your best organic hooks into your ad account so paid and organic pull the same weight instead of running as two separate guesses.
15 minutes. No pitch. We'll tell you straight if we can help.
Most e-commerce video gets views and no sales
Volume without a system just burns budget. Here's where it usually breaks.
Your videos look like ads, so people scroll past them
A product shot with music over it reads as an ad in the first half second. The brands that actually sell are the ones whose videos look like content first and a pitch second.
Running the brand and posting daily are two full-time jobs
Sourcing, fulfillment, and the business itself already take the whole day. Filming, editing, and posting short-form on top of that is the first thing that slips, then stops.
Generic editors cut clips, they don't sell products
Most short-form editors know pacing and captions. Very few know how to build a hook around a product benefit or move a viewer toward checkout without losing them halfway through.
Organic content and paid ads live in two different worlds
The reel that goes viral organically never gets tested as an ad, and the ad creative never gets posted organically. Both budgets end up guessing instead of compounding off each other.
A mythology e-commerce brand's best format led straight to Shopify
Pantheon Myths sells a mythology graphic novel and built its early audience almost entirely on Instagram, but the videos had nowhere to send a buyer. We tested formats until a green-screen reaction style became the best performer on the page, then wired that traffic straight into a Shopify-ready funnel so a viewer could go from watching to buying without leaving the app.
Green-screen reaction
became the best performing format on Instagram
Instagram → Shopify
full funnel wired straight to checkout
Hybrid funnel build
homepage plus 3D book anchored the content-to-sale path
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing.”
Organic hooks turned into a 7:1 paid ad engine
Siluet needed a constant supply of short-form video that could work as organic content and get pulled straight into paid testing. We built a system that tested hooks organically first, then fed the winners into the ad account. At peak the brand was running 40+ ads a week off that pipeline, and the account holds a 7:1 return on ad spend.
7:1
return on ad spend
40+
ads shipped per week at peak
Organic → paid
winning hooks fed straight into the ad account
Watch the testimonial“The content engine they built changed everything.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
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The exact hook formulas we use to stop e-commerce buyers mid-scroll. Free.
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Common questions
Does this work for a product brand, not just a personal brand or service business?
Which platforms do you post to?
Do you handle organic content and paid ad creative, or just one?
Can this actually drive sales, not just followers?
How much of my time does this take?
We don't have much footage or a big product catalog yet. Can you still start?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Related services
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.