Websites and funnels that turn your audience into booked calls and enrollments
You've built the audience. We build the site and application funnel that turns it into booked calls and paid enrollments, not just likes and profile visits.
15 minutes. No pitch. We'll tell you straight if we can help.
Your audience is growing. Your website isn't converting it
Coaches, consultants, and course creators lose the sale in the same place: the site sitting between the content and the booked call.
Your audience has nowhere real to land
The content pulls people in, then it dead-ends on a generic homepage or a link-in-bio page with no path to a booked call or a paid seat in your course.
There's no application funnel qualifying anyone before the call
Every lead lands on the same open calendar link with zero context. You end up on calls with people who were never a fit, while the ones actually ready to buy get the same generic form as everyone else.
Every coach's website looks like the same template
Kajabi and Squarespace themes make a specialist coach look like every other coach in the niche, with no real proof or story built in to make a stranger trust them enough to apply.
You can't tell which page actually booked the call or sold the seat
There's no real tracking wired between the content, the application, and the calendar, so nobody can say which post or page is actually filling the pipeline.
Proof we build funnels that turn an audience into buyers
Pantheon Myths is a mythology e-commerce brand built around a graphic novel, and its Instagram audience had nowhere real to buy. We built a hybrid homepage anchored by a custom 3D book and wired the funnel straight into Shopify, so the audience Mohsen built on social finally had an actual destination that converts. It's the same standard of funnel we build around a coach's application flow: an audience with somewhere real to go instead of a dead end.
Full funnel
Instagram audience routed straight into Shopify checkout
3D book
custom homepage centerpiece built for the brand
Hybrid build
e-commerce site plus brand storytelling homepage
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing.”
Content plus a real next step closed his first paying clients
Hanis was teaching serious jiu-jitsu to a growing following with no clear way for anyone watching to actually become a client. Once his content had a real next step attached instead of a dead-end profile, he closed his first two paying coaching clients while his following grew 62% year over year on @hanisbjj. It's the combination we build for coaches: content that builds trust, wired into a path that turns a viewer into a client.
First 2
paying coaching clients closed
+62%
YoY follower growth on @hanisbjj
1,054
followers on @hanisbjj
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The playbook we use to turn a coach's audience into a real application funnel instead of a homepage nobody applies through. Free.
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Common questions
How is this different from a Kajabi or ClickFunnels template?
Can you build an application funnel, not just a landing page?
I already have an audience. Why do I need a new website?
Do you build in Next.js or a page builder?
How do I know the new site and funnel are actually converting?
Do you handle the content that drives people into the funnel too?
What if I'm not selling a course yet, just booking consulting calls?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.