UGC ads built to keep your e-commerce account testing every week
Winning ads fatigue fast on Meta and TikTok, and every SKU or seasonal drop adds another angle your media buyer needs tested. We build a running supply of native-feeling UGC, real creators and AI-avatar UGC, sized to your catalog, so there's a fresh script and export ready every week instead of once a quarter.
15 minutes. No pitch. We'll tell you straight if we can help.
Most e-commerce ad accounts run out of creative before they run out of budget
Meta and TikTok punish anything that sits too long. Most DTC brands can't produce fresh angles fast enough to keep up with their own catalog.
Your best-performing ad has about two weeks left
Whatever's carrying your CAC right now starts fatiguing the moment it wins. Without a new angle queued up behind it, cost per acquisition creeps back up and the margin that ad was protecting goes with it.
Every new SKU or drop adds testing volume you can't produce
A new product, bundle, or seasonal drop means new angles to test on top of whatever's already fatiguing. Most in-house teams can barely keep pace with the catalog they already have.
UGC that looks shot for an ad stops converting like UGC
A stiff script, a forced smile, lighting that's too clean. Shoppers scroll past it in under a second because it reads as a studio ad instead of something a customer actually filmed.
You can't tell which creative is actually lowering your CAC
Ads go out, some spend gets wasted, and nobody can say for certain which hook, script, or avatar is behind the cheaper acquisition cost. Creative decisions turn into guesses instead of a clear read on what's working.
40+ ads a week and a 7:1 return on ad spend for a DTC reformer brand
Siluet sells a Pilates reformer direct to consumer, and their Meta account was starving for new angles every time a winning ad started to fatigue. We built a UGC pipeline covering concepts, scripts, hooks, and exports, sized so their media buyer never ran out of fresh creative to launch. At peak we were shipping more than 40 ads a week, and the account held a 7:1 return on ad spend.
7:1
return on ad spend
40+
ads shipped per week at peak
Weekly
fresh batches, so the account never ran dry
Watch the testimonial“The content engine they built changed everything.”
The same creative volume system, proven outside e-commerce
This B2B SaaS came to us running stiff, obviously-scripted ads with nothing new ready once the current batch faded. Over a 4-week sprint we wrote UGC-style scripts, directed creators, and exported a fresh batch every week, the same production system we run for DTC accounts. The account hit its best-ever cost per result and leads jumped 72% without any increase in spend, proof the system holds regardless of vertical.
30-40
video ad exports in a 4-week sprint
£3
best-ever cost per result
+72%
leads
$2k
performance guarantee, never triggered
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The playbook we use to plan creative that keeps performing instead of fatiguing in a week. Free.
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Common questions
What counts as UGC for an e-commerce brand, and do you build AI UGC too?
How many ads do I actually get, and how often?
My catalog is small. Can this still work?
Do you handle media buying, or just the creative?
Can you prove this actually lowers CAC, not just adds views?
Which platforms and formats do you build for?
What do you need from us to get started?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.