Meta ad creative that turns clinic ad spend into booked consultations
A patient deciding on a treatment scrolls fast and trusts slowly. We script, shoot, and edit hook-led Meta ads for aesthetic clinics and med spas built to earn that trust in the first three seconds and get the consult booked.
15 minutes. No pitch. We'll tell you straight if we can help.
Aesthetic clinics burn through ad creative faster than almost any other category
Your patient pool is local and finite, and a treatment decision needs more trust than a normal ad delivers. Most clinic ad accounts can't produce enough of the right creative fast enough.
A local patient pool burns through ad creative fast
A clinic isn't selling to the whole country. The same few thousand people in your catchment area see the same ad four or five times, frequency spikes, and cost per booked consult creeps up while the same two ads keep running.
Meta flags the exact content that would actually convert
Before and after photos, body content, and certain treatment claims get rejected or throttled under Meta's health and beauty ad policies. Most agencies default to a bland, compliant ad that says nothing and books nothing.
A procedure isn't an impulse buy, so a generic hook falls flat
A patient deciding to spend thousands on a treatment needs a reason to trust the person doing it before they'll book a consult. Ads built like ecommerce impulse buys get scrolled past by an audience that's shopping for a provider, not a product.
Nobody can trace a booked consult back to the ad that earned it
Spend goes out, a few consults get booked, and no one on the team can say which hook, angle, or clip actually moved a patient to pick up the phone. Without that link, testing is just guessing with a bigger budget.
Proof our ad creative system drives ROAS in the wellness and aesthetics world
Siluet needed a constant supply of fresh Meta ad creative to keep multiple campaigns testing without repeating, in a health and wellness category that rewards trust over hype the same way aesthetic clinics do. We built the pipeline to script, shoot, and edit real footage instead of stock, reaching more than 40 ads a week at peak. The account settled at a 7:1 return on ad spend, the same system behind the ad creative we build for clinics and med spas.
7:1
return on ad spend
40+
ads shipped per week at peak
Real footage
shot, not stock, every week
Watch the testimonial“The content engine they built changed everything.”
The same instinct that stopped the scroll organically, built into ad creative
Dr. Marion's organic Instagram content grew her following 2.2x in five weeks and pulled reach to 8.8 times her old baseline in month one. Those are organic numbers, not paid ad results, but they prove we know exactly what makes an aesthetics audience stop scrolling: what earns trust, what gets shared, what makes a stranger pause on a clinical feed. That's the same read on the audience we build into the hooks and angles behind a clinic's Meta ad creative.
2.2x
followers in 5 weeks (12,043 to 26,164)
8.8x
organic reach vs baseline in month one (430,563 vs 48,840)
367,252
reach on one organic viral reel
“He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The exact principles behind every ad system we've built, the same ones we bring to clinics deciding what actually earns a patient's trust. Free.
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Common questions
Do you actually understand aesthetic clinics, or is this a generic ad template?
Can you produce ads that survive Meta's health and beauty ad policies?
What kind of ROAS can we expect?
How many ads do we need to keep a Meta account fresh?
Do you handle scripting and shooting, or just editing?
We haven't run Meta ads before. Is this still a fit?
How do you prove which ad actually booked the consult?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.