Funnel builds that turn content viewers into paying students
You're already getting the views. We build the lead magnet, the ManyChat flow, and the landing page that carries someone from watching your content to joining your email list to enrolling in your course.
15 minutes. No pitch. We'll tell you straight if we can help.
Your content gets views and your course still isn't full
Views and enrollments are two different problems. Most course creators have solved the first one and never built anything for the second.
Views don't become students on their own
Someone watches your video, feels the spark, and closes the tab. There's no next step waiting for them, so months of content work evaporate in the same minute the interest appeared.
Your lead magnet doesn't make anyone trade their email
A generic PDF titled "free guide" isn't worth an email address to a stranger. Without a magnet built around the exact problem your course solves, most viewers scroll past the offer entirely.
Your ManyChat flow is a bottleneck, not an automation
"Comment X and I'll send it" only works if the send happens in the next thirty seconds. When the flow is half-built or missing, warm comments sit unanswered and the moment passes.
The link in your bio leads to a generic homepage
Someone clicks through ready to buy and lands on a page built for everyone, not for them. No mention of the video they just watched, no reason to keep going, so they leave.
A ManyChat funnel that fed a course, not just a follower count
This educator's audience was growing on YouTube and Shorts, but nothing carried a video view into his Maven course. We built the lead magnet, flashcards and a RAG FAQ tied straight to his teaching, and the ManyChat flow that delivers it, then built a new top-of-funnel format designed to feed that system instead of just racking up views.
30%+
of channel traffic from shorts
5x
reach on the new top-of-funnel format
29x
comments vs prior format
7.5x
saves vs prior format
An Instagram audience finally had a funnel that led to checkout
Pantheon Myths had real Instagram traffic and no purchase funnel to catch it. We built a hybrid landing page anchored by a custom 3D book and wired the full path from Instagram straight into Shopify checkout, the same audience-to-purchase funnel logic we bring to course creators moving viewers from content into an enrollment page.
Full funnel
Instagram traffic routed straight into checkout
3D book
custom homepage centerpiece built for the brand
Hybrid build
storytelling homepage plus e-commerce funnel
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The playbook we use to turn content and viewers into a real funnel instead of just a follower count. Free.
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Common questions
What's actually included in a funnel build for a course creator?
I already have a lead magnet. Why isn't it converting?
Do you set up the ManyChat automation, or just the landing page?
Can you build this if my audience is on Instagram instead of YouTube?
How is this different from just using a template funnel builder?
What if I don't have a course yet, just an audience?
Do you handle the emails after someone joins the list, or just the funnel that gets them there?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Related services
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.