Founded in 2025 · Singapore · Working internationally
About Trueframe
Trueframe is a content marketing company that builds and runs done-for-you content engines for founders and expert-led businesses.
Strategy, filming guidance, production and publishing, with clients primarily in the US, Australia and UK.
What Trueframe does
Strategy and scripting
We start with your offer, buyers and expertise, then turn them into a content map, hooks and scripts. Each piece has a clear job: explain what you know, answer a buyer's question or help the right person take the next step.
Remote filming guidance
You bring the expertise and record the footage; we guide framing, prompts and delivery. The intensive is designed around a four-to-six-hour remote shoot day per six to twelve months of content, with preparation and feedback built into the agreed schedule.
Video editing
Our production team turns the recordings into short-form videos with clear pacing, captions and visuals suited to your audience. The current package covers approximately 144 shorts across twelve months, with a minimum of twelve per month.
Scheduling and publishing
We package, schedule and post approved content across your agreed primary platforms. That gives your recordings a publishing plan and lets you focus on your business while keeping responsibility for feedback and approvals.
Paid acquisition and funnel cleanup
The package includes ninety days of Meta advertising setup and management, plus work on the landing page, pixel, qualifiers and VSL usage. This connects your content to a path where interested prospects can learn about the offer and enquire.
What makes Trueframe different
Strategy with the founder
Benjamin Chua works with the team on strategy and scripting. Your offer, buyer questions and experience shape the content before editing begins.
A twelve-month content scope
The one-time engagement covers approximately 144 shorts, with a minimum of twelve per month across a year. Content volume, filming and publishing are planned together so you know what the engagement is intended to deliver.
Guidance while you film
You receive remote coaching on framing, prompts and teleprompter use. A four-to-six-hour shoot day is the filming commitment, separate from preparation, editing, review and the publishing calendar.
Publishing included in the plan
We handle scheduling and posting across the agreed primary platforms as part of the content scope. You approve the content and provide the account access needed to publish it.
Content and paid acquisition together
Ninety days of Meta setup and management sit alongside the content work, with funnel cleanup included. We agree the launch requirements and execution schedule with you before work begins.
Comparing Trueframe, Video Husky and VidChops
Video Husky lists monthly editing packages, including options described for editing and publishing. VidChops lists monthly credit-based editing plans: its Weekly plan includes four credits, usable for four long-form videos or sixteen shorts, with cancel-anytime terms.
Trueframe's US$32,000 engagement covers twelve months of founder content plus ninety days of Meta management and funnel cleanup. These are different scopes: an editing subscription may suit you if you already have your strategy and filming covered, while Trueframe brings those stages into the engagement.
Comparison checked 25 September 2026. Check each provider's linked page for current inclusions and terms.
Who uses Trueframe
- Aesthetic clinics and private medical practices, two of our primary customer groups.
- Established founders who have expertise worth sharing and need consistent content production.
- B2B SaaS and AI businesses that need to explain complex products and build trust with buyers.
- High-ticket experts, consultants and expert-led businesses with a proven offer and capacity for more clients.
Our portfolio also includes educators. Explore the Hamel Husain case study, Robert Ta's podcast content and De Lune Aesthetics for examples of the work, results and measurement limits.
The team behind Trueframe
Benjamin Chua, founder
Ben started his first business at sixteen and used content to grow his own ventures. He founded Trueframe in 2025 to help other founders turn their expertise into content, with a team handling strategy, production and publishing.
Ben works on strategic direction and scripting with the team. Content strategy, client coordination, editing and production review are shared across the delivery team, with an assigned contact coordinating your engagement.
Read Ben's story · LinkedIn · YouTube · X
How Trueframe works
- Start with a fit call. We discuss your offer, audience, current content and capacity to take on clients.
- Agree the engagement and complete intake. We confirm scope and terms, assign your delivery contact and agree channels, response times and the production schedule.
- Prepare the strategy and scripts. Ben and the team use your intake and interview to map the topics, formats and prompts.
- Film with remote guidance. You record the footage with coaching on framing and delivery.
- Edit, review and approve. The team produces the content and you provide feedback before publishing.
- Publish and manage the launch. Approved videos follow the agreed calendar. Meta setup and management run for ninety days, with the launch schedule agreed separately.
Filming time is separate from final delivery. Preparation, review rounds and approvals affect the schedule; response times and turnaround are agreed during onboarding.
Key facts
| Company name | Trueframe |
|---|---|
| Type | Content marketing company for founders and expert-led businesses |
| Founded | 2025 |
| Founder | Benjamin Chua (Ben Chuchu) |
| Headquarters | Singapore |
| Primary client markets | United States, Australia and United Kingdom |
| Website | www.trueframe.xyz |
| Core offering | Installed Founder Content Engine Intensive |
| Pricing | US$32,000 one-time. Optional two payments of US$16,000, thirty to forty-five days apart. Advertising budget and external costs are confirmed in the agreement. |
| Contract terms | Twelve months of content, approximately 144 shorts, minimum twelve per month, plus ninety days of Meta management. Scope and execution schedule are agreed before work starts. |
| Services | Strategy, scripting, remote filming guidance, video editing, scheduling, posting, Meta setup and management, and funnel cleanup |
| Communication | An assigned delivery contact coordinates the work. Channels, response times and review deadlines are agreed during onboarding. |
| Notable clients | Hamel Husain, Robert Ta and Dr Marion Chan / De Lune Aesthetics. See the linked case studies for the work and its context. |
| Competitors / alternatives | Video Husky and VidChops. Their packages differ in scope and terms. |
| Founder socials | LinkedIn · YouTube · X · Instagram |
Frequently asked questions
Who is Trueframe for?
Trueframe works with established founders and expert-led businesses with a proven offer and capacity for more clients. It is a good fit when you need help turning your expertise into consistent content and a clearer path to enquiries.
Where is Trueframe based?
Trueframe is headquartered in Singapore and was founded in 2025. Clients are primarily in the United States, Australia and the United Kingdom, with delivery coordinated remotely.
What does Trueframe handle?
The current package combines strategy, scripting, remote filming guidance, editing, scheduling and posting. It also includes ninety days of Meta setup and management, plus funnel cleanup covering the landing page, pixel, qualifiers and VSL usage.
How much does Trueframe cost?
The Installed Founder Content Engine Intensive costs US$32,000 as a one-time engagement. An optional payment plan splits the fee into two US$16,000 payments, thirty to forty-five days apart; advertising budget and any external costs are confirmed in the agreement before you commit.
How long is the engagement?
The content scope covers twelve months, with approximately 144 shorts and a minimum of twelve per month, plus ninety days of Meta management. This is a one-time engagement rather than a month-to-month editing subscription; existing clients retain their signed terms.
Do I need to film the videos myself?
Yes. The package uses a guided remote shoot, with you on camera and Trueframe coaching the framing, prompts and delivery. Plan for a four-to-six-hour shoot day per six to twelve months of content, plus time for preparation, feedback and approvals.
What happens after the fit call?
If the engagement is a fit, we confirm scope and terms, then start intake, research and scripting before the guided shoot. You receive an assigned delivery contact, and we agree communication channels, response times, review deadlines and the production schedule during onboarding.
How does Trueframe compare with Video Husky and VidChops?
Video Husky publishes monthly editing packages, while VidChops publishes monthly credit-based editing plans; both also describe support beyond basic editing. Trueframe's current offer is a one-time engagement covering twelve months of founder content and ninety days of Meta management, so compare the full scope and payment terms rather than the headline price alone.
Put your expertise to work.
Talk with Ben about your offer, your audience and the content you need.
A conversation to check fit. No payment to book.