Short-form video that builds local trust and fills the chair
Patients pick a dentist off vibes before they ever call. We turn your practice into scripted, edited, and published Reels, TikToks, and Shorts that calm the fear, build trust with people nearby, and turn scrollers into booked new-patient exams.
15 minutes. No pitch. We'll tell you straight if we can help.
Most dental practices post content nobody trusts
A stranger has to feel safe before they'll book an exam. Right now almost nothing on your feed is built to do that.
Patients choose a dentist off fear, not features
Nobody researches fillings before they book. They scroll your Instagram looking for one signal: will this place hurt me, or make me feel stupid for asking a basic question. Most practice content never answers that.
You're competing against every practice within ten minutes of you
Multiple clinics fight for the same local search, the same referrals, the same new-patient calls. A stock-photo website and a quiet Instagram look identical to every other option a patient is comparing you against.
Nobody on your team has time to post consistently
Hygienists are booked back to back and the front desk is juggling recalls and insurance calls all day. Whatever gets posted ends up a holiday graphic or a staff selfie, not something built to bring in a new patient.
Generic content doesn't move a scared patient to book
A before-and-after photo or a stock reel might get a few likes. It doesn't handle the actual objection stopping someone from calling, so the content and the new-patient number never connect.
Proof this works for patient-facing practices, not just brands
Dr. Marion runs De Lune Aesthetics, a patient-facing medical practice with the same trust problem every dental practice has: a stranger scrolling has to feel safe before they'll ever book. We rebuilt her short-form around real procedures and real trust signals instead of generic clinic content. Her followers went 2.2x in five weeks, and her first full month of reach came in at 8.8 times her old baseline.
2.2x
followers in 5 weeks (12,043 to 26,164)
8.8x
reach vs baseline in month one (430,563 vs 48,840)
367,252
reach on one viral reel
8,029
shares on that reel
“He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services.”
Built around the chair, not a stock photo library
Most dental content is a stock photo or a holiday graphic. For a dental practice we work with, we build short-form around what's already happening in the chair: the dentist explaining a procedure in plain language, a patient talking through how comfortable the visit actually was, the questions people are too embarrassed to ask out loud. Every video is scripted around the fear that keeps someone from calling, then points them straight at booking a new-patient exam.
Chairside, not stock
real dentist, real patients, real procedures
Fear-first hooks
each video answers the objection stopping a call
New-patient exams
the one action every video is built to drive
Same engine
the system already driving real patient-facing growth elsewhere
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our hooks sheet
The exact hook formulas we use to stop a scared patient mid-scroll before they've ever met you. Free.
Get access instantly. No spam. Unsubscribe anytime.
Common questions
Do you have proof this works for a dental practice specifically?
We don't have any patients willing to go on camera. Does that matter?
Is filming in the practice even allowed? What about patient privacy?
How much time does this take from me or my team?
What kind of videos actually get made?
Which platforms should a dental practice actually be on?
How is this different from a generic social media package?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.