An Open Letter To Every Founder Building Their Brand Online

“Swipe These 56 ‘Hand-Crafted’ Color Palettes And Build A Brand That Converts Without Hiring A $10K Designer”

56 palettes. 14 vibe categories. 280 hex codes. Pulled from the same reference we use when building brand systems for our clients.

Free Library

The

Color
Vault

56 Palettes + 280 Hex Codes

“14 vibes. 56 palettes. Zero guesswork.”

Trueframe

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Updated: 14th of August, 2026

Dear Business Owner,

If you'd like to know the fastest way to finally make your brand look premium online without spending weeks on Pinterest or dropping thousands on a designer, then this will be the most useful thing you read today.

Here's why.

Over the last 6 years, we've built content and brand systems for founders and brands that have collectively done over 8 figures in revenue.

And one thing is true across every single one of them.

Colors make or break a brand.

Not the logo. Not the typography. Not the copy.

Colors.

Because colors are the first thing your customer sees. Before they read your headline. Before they check your pricing. Before they click anything.

And if your colors feel cheap, confused, or generic, it doesn't matter how good your product is.

They bounce.

Here's what most founders don't realize. The wrong color on a product page can kill conversions. The wrong palette on your landing page can tank trust. The wrong accent color on your CTA can leave real money on the table.

Most founders pick colors based on what they personally like. Their favorite blue. A color their competitor uses. Something that looks nice in Figma for 10 minutes.

And that's exactly why most DIY brands look generic. Because they were built on vibes, not intent.

The founders who break through pick colors based on what their customer actually trusts. What their niche converts with. What their vibe communicates in under a second.

That took us years to figure out. And thousands of hours of testing across ad creative, thumbnails, websites, and product pages for our clients.

So we built this vault.

56 handcrafted palettes across 14 vibe categories. With 280 hex codes you can copy-paste into Figma, Canva, Webflow, or any tool in under 10 seconds.

Every palette is tagged with the industries it works best in. Every palette comes with a specific pro tip on exactly where to use each color. Primary, secondary, accent.

No color theory PhD required. No 40-hour Pinterest rabbit hole. Just open the vault, find your vibe, and swipe the palette.

And this vault is yours completely free. Just enter your email and it unlocks instantly. No waiting. No catch.

So go ahead. Grab your hot little hands on the same reference we use internally when building brand systems for clients.

Ben

Founder, Trueframe

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Here's Just A Fraction Of What You'll Discover Inside The Color Vault...

(And why every palette is engineered to make your brand look intentional, not improvised)

The 60-30-10 ratio pro designers use to make any brand look premium in under 60 seconds. Primary, secondary, accent — the exact proportions that create visual harmony.

(Once you see this, you can't unsee it)

14 vibe categories from Bold & Dynamic to Luxurious & Premium so you can match your colors to the exact feeling your brand needs to communicate to your buyer.

(Most founders skip this and wonder why nothing lands)

Industry-tagged palettes for wellness, tech, finance, food, real estate, fitness, beauty, and more. Every palette comes with the niches it converts best in.

(No more guessing what your market actually responds to)

A pro tip for every palette on exactly where each color should go. Primary on backgrounds. Secondary on supporting sections. Accent on the CTA. No guesswork.

(This is the part nobody else gives you)

280 copy-paste hex codes ready to drop straight into Figma, Canva, Webflow, Framer, or any tool. Zero file downloads. Zero color theory required.

(Under 10 seconds from browse to applied)

A color psychology cheat sheet decoding what red, blue, green, orange, purple, and every other color actually communicates to your customer.

(Skips 40 hours of color theory reading)

4 curated palettes per vibe so you have real options without getting stuck in analysis paralysis. Pick the one that fits. Move on. Build.

(More options doesn't help. Curated choice does)

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Proof! Who Is Trueframe To Make Such Promises?

Fair question. Here's the short version.

We're a premium done-for-you video content agency that works with 20+ brands and founders across the US, UK, and EU.

Over the last 6 years, we've helped our clients generate over 17 million views, 8 figures in client revenue, and saved them collectively more than 20 hours per week they'd otherwise spend on content.

We've managed nearly $5 million in ad spend and learned exactly which colors, hooks, and creative patterns turn attention into actual revenue.

The palettes in this vault are pulled from the same reference we use when building brand systems for clients across wellness, e-commerce, coaching, SaaS, and more.

Battle-tested on real customers. Real conversions. Real revenue. Not just pretty colors on a moodboard.

17M+

Views generated for clients

8 figures

Client revenue generated

20+ hrs

Saved per client per week

20+

Brands & founders served

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Don't take our word for it

Watch real founders talk about working with us.

Five months working together. We've made multiple seven figures since.

Tristan · Founder, Siluet

I went from virtually no sales to predictable sales every week.

Mohsen · Founder, Pantheon Myths

The video they give you in the end far exceeds what I could have dreamed of.

Dr. Marion · Plastic Surgeon, De Lune Aesthetics

Finally found a team after going through 6 terrible agencies.

Robert · Founder, Clarity

Responsive, high quality, genuinely collaborative.

Jo Vaughan · Co-founder, Continuum Executives

Went from 1k and 2k deals to a 20k deal.

James · Founder, Outriders

Went from posting randomly to a real system that works.

Vincenzo · Founder, BioFlow

Went from a couple ads a month to 65.

Hector · Head of Marketing, Spruce Eco

We didn't know how to script, shoot, or link video to our CTAs. Now we do.

Aziz · Founder, Everus

My trust online has increased and it's only getting better.

Stephan · Founder & CTO

Every client would do it again

Perfect 5.0 rating across the board

Working with Ben on the video content for our business, Continuum, was refreshingly easy. He took the time to understand our audience and our intent and delivered content to a consistently high standard, polished, on brand and exactly what the program needed. Every request was met quickly and without friction, and he brought thinking to the table rather than just executing. Responsive, high quality, genuinely collaborative, Ben is a supplier I'd happily work with again and recommend to others.

JV

Jo Vaughan

Co-founder, Continuum Executives

Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.

Robert T.Robert T. company

Robert T.

Epistemic Me Inc.

Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.

Marion C.Marion C. company

Marion C.

De Lune Aesthetics

I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!

Mohsen A.

Mohsen A.

Friendly Felix Studios

We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.

Aziz F.

Aziz F.

Everus

What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.

Suhaib S.

Suhaib S.

Client

Hired him for one project and now I just keep coming back. The man knows what makes people click.

Louis R.Louis R. company

Louis R.

Lurkr

Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.

R.J. N.R.J. N. company

R.J. N.

Ghost

Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.

Elias M.Elias M. company

Elias M.

Corsair Terminal

Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.

James D.James D. company

James D.

ME DIGITAL GROUP

I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!

Sulaiman G.

Sulaiman G.

Client

As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.

Vitor A.

Vitor A.

Agency Owner

Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.

Hanis H.Hanis H. company

Hanis H.

Modern Valor Co.

Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.

FG

Fahad G.

Client

Why the right palette alone won't save you

1

You can have the perfect palette and still lose if your content isn't stopping thumbs. Colors are the polish. Hooks are the pull.

2

The best palette on earth won't save you if you're posting on the wrong platform or at the wrong cadence. You need a real engine, not just better visuals.

3

That's what we build for you at Trueframe. You show up. We handle scripts, shoots, edits, posting, and color grading on every piece.

Trusted by founders and brands worldwide

Netflix
KPMG
Maven
Parlance Labs
Epistemic Me
GoRocky
GhostHQ
Corsair Terminal
Lurkr
ME DIGITAL
Modern Valor
Nala Nook
Siluet
Outriders
BioFlow
Spruce Eco
BuildBob
Everus
Get Fava
Netflix
KPMG
Maven
Parlance Labs
Epistemic Me
GoRocky
GhostHQ
Corsair Terminal
Lurkr
ME DIGITAL
Modern Valor
Nala Nook
Siluet
Outriders
BioFlow
Spruce Eco
BuildBob
Everus
Get Fava
Ready for more?

Done guessing what'll work?

Book a 60-minute Strategy Intensive with me. We'll map your brand and content engine together. You leave with a plan your team can execute on Monday.

Look, you can download the vault and figure the rest out on your own. Plenty of founders do. It takes them 6 months to 2 years to dial in the whole system.

Or you can book 60 minutes with me and skip all of that.

Here's what happens on the call. We go deep on your business, your offer, your ICP, and the exact brand and content engine that would drive the most revenue for you. Not generic frameworks. Not recycled advice. A complete plan built specifically around your business.

I'll show you the exact palette direction, content hooks, posting cadence, and topics your audience is hungry for. You leave with a map your team can execute on Monday.

Most founders leave this call with more clarity in 60 minutes than they had in the last 6 months of trying.

And if it's not useful, you pay nothing. You keep the call recording and the map either way.

Zero risk. Full clarity. That's the deal.

Content Strategy Intensive

$500

/ 60 minutes

100% refundable. If it's not useful, you pay nothing.

Useful or free guarantee

What you walk away with

Core offer mapping

Exactly what you sell, who buys it, and how content drives them to your door.

Niche research + winning formats

What's actually working in your market right now. Templates you can use immediately.

Content ideas that make money

Topics that drive revenue, not vanity metrics. Mapped to your offer and audience.

Your custom hook + topic library

Months of content ideas you can pull from. No more staring at a blank page.

Realistic posting cadence

Clear instructions your team can follow. No more random posting.

Full call recording

So nothing gets lost. Share it with your team, revisit the frameworks anytime.

How it works

1

Apply

Quick form so we know where you're at and if we can help.

2

Pay + schedule

Secure checkout, then pick a time that works for you.

3

Deep dive

60 minutes together. You leave with a complete content engine map.

Book this if...

You're tired of your brand looking generic and you don't know how to fix it.

You know content should be driving leads but it's not.

You want a real plan, not another generic framework.

You'd rather pay $500 for clarity than waste another 6 months guessing.

Book Your $500 Strategy Intensive

Fully refundable · No hard sell · You keep the map either way

Last Call

Download The Color Vault Before This Page Comes Down

We're not sure how long we're keeping this open. When we start using these palettes exclusively for paying clients again, this page comes down. Grab it while it's still free.

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