Free PDF · For Business Owners Who Make Content

Get The 3-8-12 Script Vault

5 complete script templates, 25 hook formulas, 20 retention lines, and 12 CTA closers. 18 pages, free.

Inside the vault: the 3-8-12 ruleInside the vault: 25 fill-in-the-blank hook formulasInside the vault: a complete fill-in-the-blank script template

Actual pages from inside the vault

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Netflix
KPMG
Maven
Parlance Labs
Epistemic Me
GoRocky
GhostHQ
Corsair Terminal
Lurkr
ME DIGITAL
Modern Valor
Nala Nook
Siluet
Outriders
BioFlow
Spruce Eco
BuildBob
Everus
Get Fava
Netflix
KPMG
Maven
Parlance Labs
Epistemic Me
GoRocky
GhostHQ
Corsair Terminal
Lurkr
ME DIGITAL
Modern Valor
Nala Nook
Siluet
Outriders
BioFlow
Spruce Eco
BuildBob
Everus
Get Fava

What's Inside The Vault

Not another “post consistently” lecture. This is the system we use to write client scripts every week: the same structures behind 17M+ views and 8 figures in client revenue, stripped down to blanks you can fill in tonight.

01

The 3-8-12 rule

The three windows every performing script follows: hook by second 3, buy-in by second 8, reward by second 12. Once you see it, you can't unsee it in every viral video on your feed.

02

The retention graph diagnosis

Where people leave your video tells you exactly what's broken. Five failure patterns, and the one fix for each. Stop guessing why a video flopped.

03

25 fill-in-the-blank hook formulas

Proven structures pulled from videos that already went viral, each with a worked example. Never invent a hook from scratch again.

04

20 retention lines

One-sentence re-hooks for the exact moments viewers fade: second 5 to 7, the 40% mark, and right before the close. Six categories, copy and paste.

05

5 complete script templates

The comparison, the step-by-step, the levels breakdown, the founder story, and the client case study. Full scripts with blanks, timing marks, and why each one works.

06

12 CTA closers + the 10-point checklist

Comment-keyword closes that turn views into leads, plus the two-minute pre-post checklist that kills bad videos before you waste a filming day on them.

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Who Made This?

I'm Ben, founder of Trueframe. We run content engines for founders and high-revenue brands. The formulas in this vault aren't scraped from a course. They're the working library we write client scripts with every week, for people who pay us to get it right. You're getting the same starting point we use.