Websites and funnels built to book calls, not win design awards
Your site should turn traffic into pipeline. We build fast, conversion-focused websites and lead funnels in Next.js, wired with real tracking, so every visitor has a clear next step.
15 minutes. No pitch. We'll tell you straight if we can help.
Your website was built to look good, not to book calls
Most founder websites get admired once and then ignored. Traffic shows up and leaves with no reason to come back.
Your site looks fine and converts nothing
Visitors land on the homepage, scroll, and leave. It reads well in a portfolio and does nothing to move a stranger toward booking a call.
There's no funnel behind your content
You post content and run ads, but everyone who clicks lands on the same generic homepage with no next step tied to why they showed up.
Nobody can tell you what's actually working
There's no real tracking wired in, so conversions get lost somewhere between the ad platform and the booking calendar and you're optimizing blind.
Generic builders trade speed for a slow, bloated site
WordPress and Squarespace stacks pile on plugins until every page loads slow and every small edit needs a developer to touch it.
A nursing association's outdated site rebuilt from the ground up
AANSA came to us with an outdated site that didn't reflect the organization or serve its 180-plus members. We rebuilt the entire site in Next.js from scratch and shipped a working member-portal demo alongside it, so members have a real reason to log in instead of reading a static page.
180+
nursing association members served
Full rebuild
legacy site rebuilt in Next.js
Member portal
self-serve demo shipped alongside the site
A mythology brand's Instagram traffic finally had somewhere to land
Pantheon Myths is a mythology e-commerce brand built around a graphic novel, and its traffic was coming in through Instagram with nowhere real to land. We built a hybrid homepage anchored by a custom 3D book and wired the funnel straight into Shopify, so the content finally had an actual destination that sells.
Full funnel
Instagram traffic routed straight into Shopify checkout
3D book
custom homepage centerpiece built for the brand
Hybrid build
e-commerce site plus brand storytelling homepage
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing.”
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The playbook we use to turn content and traffic into a real funnel instead of a homepage nobody acts on. Free.
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Common questions
How is this different from a template website or a typical web design agency?
Do you build in Next.js, WordPress, or Squarespace?
Can you build a funnel, not just a single landing page?
My site already looks fine. Why isn't it converting?
How do I know the new site is actually working?
What if my current site was built for something specific, like a membership or association, and just feels outdated?
Do you handle the ads and video that drive traffic to the site too?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.