UGC video ads service
Winning ads fatigue fast. We keep real-creator and AI-avatar UGC ready every week, so your account never runs dry.
15 minutes. No pitch. We'll tell you straight if we can help.
UGC video ads are built to look like something a friend sent. A real creator or a well-directed AI avatar talks straight to camera about your product, the phone angle stays a little rough, and the pitch stays conversational instead of polished. That's the format winning on Meta and TikTok right now, and it burns out fast unless a new batch keeps landing behind it.
What UGC video ads actually are
UGC stands for user-generated content, and a UGC video ad is a short, vertical video built to read that way even when we produced every second of it. It can come from a real creator holding your product on camera, or from an AI avatar delivering the same kind of native script when a real shoot isn't fast enough. Either way, the format works because it looks like something a customer filmed and posted for free.
A traditional ad sells the product on camera. A UGC ad sells a moment: a friend's honest reaction, a problem solved in real time, a hook that reads like a text message. Media buyers lean on this format because it holds attention and keeps cost per result down long after anything polished stops working.
How we run a UGC ad engine
Every engagement starts with your current angles, offers, and whatever creative has already worked. From there we build scripts and hooks sized to what your media buyer actually needs to test against fatigue, usually three to five new angles a week. We source and direct real creators for the shoots that need a genuine person on camera, and we build AI-avatar UGC for the angles where a real shoot would slow the batch down. Every script gets your approval before it goes into production.
At Siluet, a Pilates and wellness reformer brand, that engine ran at more than 40 ads a week and held a 7:1 return on ad spend, because a new batch was always ready before the last one faded.
For a B2B SaaS in a competitive vertical, the same process built and exported 30 to 40 UGC-style video ads in a single four-week sprint, and the account hit its best-ever cost per result without any increase in spend.
We also track which script, hook, or avatar drove each result, so the next batch gets built from what's actually working instead of a guess.
What you get
Every batch includes the same core pieces, sized up or down to your volume:
- A weekly batch of scripted, hooked, and edited UGC video ads, sized to what your media buyer can actually test
- Real-creator UGC for the angles that need a genuine person on camera
- AI-avatar UGC for the angles where a real shoot would slow the batch down
- Export-ready files, captioned and formatted natively for Meta, TikTok, and Instagram Reels
Who UGC video ads work best for
The best fit is a DTC or e-commerce brand running Meta or TikTok ads on a real budget, where the account needs new creative every week instead of once a quarter. It also fits a media buyer who already knows how to test and just needs a steady supply of new angles instead of one polished ad every few months. If your best ad from last month is still your best ad this month, the account is overdue for a new batch.
A UGC ad account never runs dry when a fresh batch lands every week instead of every quarter.
Most ad accounts run out of fresh creative before they run out of budget
Meta and TikTok reward new creative and punish anything that sits too long. Most brands can't produce enough of it to keep up.
Your best ad has maybe two weeks left
Whatever is winning right now starts fatiguing the moment it does. Without a new batch behind it, cost per result creeps back up and the account bleeds the margin that ad was supposed to protect.
UGC that reads like an ad doesn't work like UGC
A stiff script, a forced smile, lighting that's too clean. People scroll past it in under a second because it doesn't look like something a friend actually sent them.
In-house teams can't produce enough volume
A media buyer wants three to five new angles a week to test. Most teams can brief, shoot, and edit one and call it a win, so the account runs dry long before the budget does.
Nobody can tell you which hook is actually paying for itself
Ads go out, some spend gets wasted, and creative choices turn into guesses instead of a clear read on which script, hook, or avatar is driving the cheaper cost per result.
40+ ads a week and a 7:1 return on ad spend
Siluet's Meta account needed constant new creative to keep cost per result down, and their team had no way to produce it at that pace. We built a UGC engine covering concepts, scripts, hooks, and exports, so their media buyer always had a new batch ready to launch. At peak we were shipping more than 40 ads a week, and the account held a 7:1 return on ad spend.
7:1
return on ad spend
40+
ads shipped per week at peak
Weekly
fresh creative batches, never a stale account
Watch the testimonial“The content engine they built changed everything.”
30 to 40 export-ready ads in a single 4-week sprint
This B2B SaaS was running stiff, obviously-scripted video ads with no real volume behind them, so nothing new was ready once the current batch faded. We ran a 4-week sprint building UGC-style scripts, directing creators, and exporting a fresh batch every week. The best hook reached a £3 platform cost per result. Meta leads rose 72% week over week during the reporting window, while media spend did not increase.
30-40
video ad exports in a 4-week sprint
£3
best-ever cost per result
+72%
Meta leads, week over week
$2k
prior customer-linked guarantee, untriggered
Don't take our word for it
Watch real founders talk about working with us.
“I went from virtually no sales to predictable sales every week.”
Mohsen · Founder, Pantheon Myths
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
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Common questions
What counts as UGC in what you produce?
How many ads do I actually get, and how often?
Do you handle the media buying, or just the creative?
What's the difference between real UGC and AI UGC, and when do you use each?
Which platforms and formats do you build for?
Can you prove this drives performance, not just views?
What do you need from us to get started?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Related reading
How to Make UGC Ads That Convert
Most brands have already tried UGC ads. Most of what they made still reads like a commercial with a phone camera. Here's the system we run to ship UGC ads that actually keep converting.
Read the breakdownHow Siluet Turned $1 of Ad Spend Into $7 With a Content Engine
Siluet, a Pilates-reformer wellness brand, needed more ad creative than anyone could hand-make. Here's the system we built, and the 7:1 return it ran on.
Read the breakdownYour pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.