UGC video ads your media buyer can actually keep testing
Winning ads burn out fast on Meta and TikTok. We build a running supply of native-feeling UGC, real creators and AI-avatar UGC, so there's a new hook, script, and export ready every week instead of once a quarter.
15 minutes. No pitch. We'll tell you straight if we can help.
Most ad accounts run out of fresh creative before they run out of budget
Meta and TikTok reward new creative and punish anything that sits too long. Most brands can't produce enough of it to keep up.
Your best ad has maybe two weeks left
Whatever is winning right now starts fatiguing the moment it does. Without a new batch behind it, cost per result creeps back up and the account bleeds the margin that ad was supposed to protect.
UGC that reads like an ad doesn't work like UGC
A stiff script, a forced smile, lighting that's too clean. People scroll past it in under a second because it doesn't look like something a friend actually sent them.
In-house teams can't produce enough volume
A media buyer wants three to five new angles a week to test. Most teams can brief, shoot, and edit one and call it a win, so the account runs dry long before the budget does.
Nobody can tell you which hook is actually paying for itself
Ads go out, some spend gets wasted, and creative choices turn into guesses instead of a clear read on which script, hook, or avatar is driving the cheaper cost per result.
40+ ads a week and a 7:1 return on ad spend
Siluet's Meta account needed constant new creative to keep cost per result down, and their team had no way to produce it at that pace. We built a UGC engine covering concepts, scripts, hooks, and exports, so their media buyer always had a new batch ready to launch. At peak we were shipping more than 40 ads a week, and the account held a 7:1 return on ad spend.
7:1
return on ad spend
40+
ads shipped per week at peak
Weekly
fresh creative batches, never a stale account
Watch the testimonial“The content engine they built changed everything.”
30 to 40 export-ready ads in a single 4-week sprint
This B2B SaaS was running stiff, obviously-scripted video ads with no real volume behind them, so nothing new was ready once the current batch faded. We ran a 4-week sprint building UGC-style scripts, directing creators, and exporting a fresh batch every week. The account hit its best-ever cost per result and leads jumped without any increase in spend.
30-40
video ad exports in a 4-week sprint
£3
best-ever cost per result
+72%
increase in leads
$2k
performance guarantee, never triggered
Don't take our word for it
Watch real founders talk about working with us.
“Five months working together. We've made multiple seven figures since.”
Tristan · Founder, Siluet
“The video they give you in the end far exceeds what I could have dreamed of.”
Dr. Marion · Plastic Surgeon, De Lune Aesthetics
“Went from 1k and 2k deals to a 20k deal.”
James · Founder, Outriders
“Went from posting randomly to a real system that works.”
Vincenzo · Founder, BioFlow
“Finally found a team after going through 6 terrible agencies.”
Robert · Founder, Clarity
“Went from a couple ads a month to 65.”
Hector · Head of Marketing, Spruce Eco
“We didn't know how to script, shoot, or link video to our CTAs. Now we do.”
Aziz · Founder, Everus
“My trust online has increased and it's only getting better.”
Stephan · Founder & CTO
Every client would do it again
“Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful.”
Robert T.
Epistemic Me Inc.
“Ben has been a pleasure to work with. He gives very detailed reports and suggestions which helps content creation in a tremendous way. Highly recommend his services. He has an excellent team of very experienced staff.”
Marion C.
De Lune Aesthetics
“I'm very impressed by Benjamin's knowledge and strategy around social media marketing. After a few initial meetings, him and his team have proven themselves to be incredibly savvy, passionate, and resourceful, and I look forward to working closely with them on my new story!”
Mohsen A.
Friendly Felix Studios
“We used Trueframe to create our first VSL and some shorter form video content. Before working with them, we didn't know how to script, how to shoot, or how to link video content to our CTAs. After working with them, we had figured all of that out. They're efficient, reasonably priced, and a hard working team.”
Aziz F.
Everus
“What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.”
Suhaib S.
Client
“Hired him for one project and now I just keep coming back. The man knows what makes people click.”
Louis R.
Lurkr
“Benjamin was fantastic, I'll be working with him and his team again. Highly recommend for high quality videos.”
R.J. N.
Ghost
“Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.”
Elias M.
Corsair Terminal
“Ben is fantastic to work with. Very knowledgeable about content strategy and business strategy as whole. Him and his team run super clean from start to finish. Supportive and work was clean and sent on time.”
James D.
ME DIGITAL GROUP
“I'd never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It's the little things in content that he seemingly always catches. I can't recommend him highly enough!”
Sulaiman G.
Client
“As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare.”
Vitor A.
Agency Owner
“Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had opportunities to work with Ben and his company, they should consider themselves very lucky.”
Hanis H.
Modern Valor Co.
“Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments.”
Fahad G.
Client
Your content engine in three steps
We do the heavy lifting. You show up, talk, and go back to running your business.
Research & Strategy
We spend 10-20 hours researching your niche, competitors, and audience. Then we find your winning format and map out exactly what to post, how, and why.
- 10-20 hours of niche-specific research
- Winning format & template identification
- Angle mapping & content positioning
Script & Record
We write your scripts and talking points. You record from wherever you are. We coach you on exactly how to shoot it so every clip is usable.
- Script templates & talking points prepped for you
- Remote recording guidance (on-site with Fly-Out plan)
- Coached on exactly how to shoot for maximum impact
Post-Production & Growth
We edit, repurpose, and publish your content. Short-form is our specialty. Every month we review performance and double down on what's working.
- Short-form editing, captions & publishing
- Cross-platform distribution
- Monthly analytics & performance reviews
Not ready for a call?
Not ready for a call? Steal our 48 Laws of Content Marketing
The playbook we use to plan creative that keeps performing instead of fatiguing in a week. Free.
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Common questions
What counts as UGC in what you produce?
How many ads do I actually get, and how often?
Do you handle the media buying, or just the creative?
What's the difference between real UGC and AI UGC, and when do you use each?
Which platforms and formats do you build for?
Can you prove this drives performance, not just views?
What do you need from us to get started?
Founded & led by
Benjamin Chua (BenChuchu)
Founder and CEO of Trueframe. 9 years building businesses (started at 16), tens of millions of views generated, and 8 figures in revenue created for the founders and brands he works with. He builds the content systems Trueframe runs.
Your pipeline won't build itself.
You're already the expert. We just make sure everyone else knows it too. Pick a time below and let's map out your content engine.
No commitment. No pitch. Just a real conversation about your content.